Top Tips for Planning Your First Corporate Event
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Published on: 16 June 2022
Last Updated on: 20 November 2024
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Starting your own business can often feel like an uphill battle. There are so many points that you need to consider. Moreover, some things need to be managed so that you can get things off the ground properly.
That being said, setting up your business is only half of the battle. You also need to work to establish strong relationships with your customers. It will ensure that they keep returning to your company repeatedly.
While good customer service practices are of the utmost importance, you should also look to do even more. This is especially true if you are a new business, as you likely have a catching up to do.
What is Corporate Event Planning?
Corporate events are not your run-of-the-mill events. These are highly professional and technical forms of event planning in the market. As a result, this form of event planning is usually seen as one of the most difficult variations of event planning.
In corporate events, the conference and the meeting might take the lion’s share, but there are other aspects as well. These include corporate hospitality, entertainment, etc.
Therefore, planning this whole thing is the job of a corporate event planner. A corporate event planner needs to look at many things. Check out our blog, A Brisk Guide That Can Help You Become the Next Big Event Planner in Your City, to know the stages you need to cover when planning a real-life or a virtual corporate event.
Types of Corporate Event Planning
Earlier corporate events were divided by the scale of their extravagance. However, as time went by, this parameter changed and now corporate events can be divided into two variations. Here are the most prominent variations of corporate events that you must know:
- Real-life Events: These are your standard corporate events that take place in a physical space where participants can interact with each other.
- Virtual Events: These are new-age corporate events that either happen in a completely remote setting or a hybrid setting. Virtual events have really changed how companies conduct events.
The Most Prime Factors You Need to Arrange for Your Corporate Event
Several factors need to be looked at before you can start you can plan your corporate events. It is one of the most unpredictable business modules that can make any noob go crazy.
However, you do not need to worry. We are here to help you understand the key components of planning your own event. Just remember that this business vertical is super unpredictable.
Therefore, follow this section, but always keep a contingency plan with you.
You Need the Right Venue
Before you can really plan anything else for your event, you must find the right venue to hold it in.
Aside from that, you can organize an outdoor event. It will save you money for waiters, assistant chefs, kitchen area, and hall decoration. In this case, Food trucks for catering could be a nice choice and bring a unique and vibrant touch to corporate meetings. Food trucks offer a variety of culinary delights that can impress your attendees. They can offer intriguing solutions like mobile DJ trucks, taco trucks, and many other options that will service your large group of guests.
While you need to take into consideration the number of attendees that you are going to have at your event, there are also a few other points that you need to account for.
For instance, if you are going to be serving food at your event, the venue should have some sort of kitchen area that is suitable for catering. I
If you will be putting on a presentation for your attendees, then you need to inquire about the venues you are considering. Ask questions about what sort of audio/visual equipment they can use.
You Need the Right Aesthetics
Most importantly, you want to ensure that the venue you go with is professional-looking and nice. A low-budget, dull space won’t really reflect a successful new business to your clients.
Whether the venue or how professional it appears, incorporating branded elements into your trade show presence can have a powerful subconscious impact on your guests and clients.
Strategically placing branded notebooks and pens on tables, displaying a large banner on the stage or presentation spot, or welcoming guests with branded inflatable solutions are effective ways to enhance your brand image.
Companies can create their own inflatables with Floatie Kings, tailoring them to specific details such as size, design, shape, and more. By utilizing these branded elements, businesses can leave a lasting impression and reinforce their brand identity among attendees.
Ideal venues that specialize in all of this include The Venue at Friendship Springs and more. Ensure you reach out to your potential venue early to secure your event date sooner rather than later.
Don’t Forget Entertainment
Even though yours is going to be a professional event, you don’t want to neglect the concept of entertainment. You want your attendees to have a nice time and walk away remembering your corporate event.
Something as simple as a DJ playing a bit of background music throughout your event can go a long way to keeping the tone enjoyable for all in attendance.
You could also host team-building events to encourage more interaction and connection among the members.
If you’re organizing your corporate event in one of the Australian cities, make sure to contact companies who host the best team-building activities in Sydney.
These professionals will help bring your staff members together and form friendly connections.
If you’re looking to hire a corporate speaker, Chad Foster can help provide a speaker that can provide your attendees with useful information that they can use going forward. The right speaker will be able to entertain your attendees while also giving them something to take away from the day.
The Wrap
One of the things that you can do to build strong relationships with your clients is planning a corporate event. This is an opportunity to have some Facetime with your new customers.
You even explain to them more about what you do. This would enable you to establish a rapport and network. If you liked this piece of content, then let us know.
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