3 Powerful Benefits to Making Your Customers’ Experience Multi-lingual
24 March 2023
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There are a lot of upsides to going global with your business. In addition to expanding your customer base and potentially increasing your revenue stream, you can grow your business and reputation infinitely faster when you take it global. As a cherry on top, diversified markets can also ensure that your revenue is more stable, particularly when there is a slowdown domestically.
However, once your business grows across borders, the key to keeping your international markets happy is the same as what your domestic markets need—excellent customer service. While cultural expectations vary relating to the exchange of products and services, everyone expects good customer service, regardless of their cultural heritage. To accomplish that, you must have a way to speak to them in their own language.
Translating questions
Your customers will have questions. Being able to adequately address those questions will be important to build trust with your base and reassure them that you have the expertise they seek. You’ll also need to address the questions quickly, even in real-time, to provide excellent customer service and compete in whatever market you’re in.
The secret lies in using a cloud-based language operations platform that provides a consistent multi-lingual customer experience, allowing questions to be translated and answered quickly in thirty languages. This allows every customer service or sales representative in your company to respond in real-time in the customer’s language, building the trust that is necessary to keep customers happy.
Translating service and product offerings
As part of a multi-language solution for customer service, you’ll need to be able to provide information about your service and product offerings in a language that sounds natural and as if it were written by a native speaker. The wrong wording can make your product or service seem undesirable or questionable in its value, reducing the likelihood it will sell well in a particular location.
Having a clearly communicated product catalog or service scope requires precise phrasing and wording if you’re intent on proving something that your customers want. Regardless of where your markets are, they are looking for a shopping experience that is simple and seamless, reducing the likelihood that they’ll abandon the product in the cart or purchase services from one of your competitors.
Translating web content
As consumer habits have increasingly gravitated to online shopping, your web content will be especially crucial in building your business presence and reputation in foreign markets. Websites, landing pages, emails, catalogs, and social media content must all sound professional and trustworthy to your intended customer base. If you’re not communicating in a way that gets their attention, it will be incredibly difficult to land the sale.
By incorporating translation services into your everyday strategy, your organization will be able to solidify its footprint in international markets through its various communication methods. Creating engaging, expert-level content to inform and attract your customer base will be crucial to your company’s international success, which is what makes a translation service the perfect low-cost marketing solution.
Translation service with Unbabel
The best part about where translation technology has taken us is its ability to blend seamlessly with your existing workflows. Integrating Unbabel’s translation service platform into your own CRM is easy, and allows your email, chat, FAQ, and social media channels to be expertly translated. Try it today to learn just how easy global communication can be.
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