Google Discovery Ad Features You Should Be Leveraging

Google has a massive reach on the internet across its products and the millions of websites that use Google Ads.

Google allows businesses, marketers, and advertisers to reach people across all their products using Google Discovery. Google displays Discovery Ads on YouTube, Gmail Promotions and Social Tabs, and Google Discover. Because of their placement and massive reach, these ads can boost your campaign since they reach people interested in whatever you want to promote. Being this highly targeted means that they have better outcomes than other PPC ads.

Because the tech giants want to improve the experience for businesses and everyone using Google Discover Ads, they are adding new features. Here are the ones you should be leveraging today to get the most out of Google Discovery Ads.

New Layouts and Product Feeds

Google Discovery allows businesses to use different layouts, including square, portrait, and carousels, to create engaging and compelling ads. Advertisers can use images and compelling text to get people to click and visit their websites. Google says that these new formats produce 45% more engagement compared to other types of ads. Google achieved these results with ads with lead generation and sales goals.

Using Your Google Merchant Center Account

Every business should have a product catalog that they source from when advertising. It should be a single source of truth for all product information and creating one the right way can make managing your advertising efforts much easier and more streamlined.

Google makes it easier for businesses to create and manage their product feeds through the Google Merchant Center. The best thing about this is that you do not have to continue creating ads for each item in your product feed.

Once you connect your Discovery campaign to your existing Google Merchant feed, Google can pull this data using artificial intelligence to create ads and display them for you. Once shown the ads, potential customers can click the image shown to go to the respective website.

The one part that can take time is adding data to your product feeds. The good news is that you do not have to do this manually as there are tools that can help you avoid this tedious manual task. Click to learn how Autofeed can help you streamline adding data to your product feeds.

Reporting and Measurement

Data is crucial for any marketing campaign, so Google has ensured merchants have the granular data they need to enhance their campaigns. The new Discovery measurement and reporting tools let merchants and businesses access product-level insights that make it easier to track the performance of their ads. They can see which ads for which products are underperforming so they can tweak them or pull them all together.

Google is also releasing a feature that allows merchants, marketers and businesses to understand how a campaign is impacting their advertising goals and objectives. Advertisers can use this data alongside different bidding strategies to make the best use of their money while increasing conversions.

Discovery ads are a great feature that all businesses should be using. It shows highly relevant ads depending on a user’s preferences and intent. Now Google is enhancing it by providing marketers, businesses, and merchants with even more tools and features so they can leverage Discovery ads better.

Read Also:

• 3 Reasons Why Looking To Google Ads Might Be Right For Your Business
• Top 5 Ways to Improve Your Google Ads Performance
• 3 Common Google Ads Mistakes That Will Cost You Money