Popflex: History, Business, And Best Products – Let’s Check Out
21 August 2023
4 Mins Read
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Starting something different is difficult. Leaving home to start something new is even more difficult. On top of that, it is heartbreaking if you have a bunch of darling students. But all this sacrifice means something, and it will lead to something…eventually.
Cassey Ho from PopFlex inspires such a story. This is another story of a businesswoman who became famous by starting her business with Shopify Plus. She moved to Massachusetts from California in 2009 as a fashion buyer, and today we are reading about her success.
Please go through this article to learn how Popflex came to be and how it was successful. So, without any further delay, let’s get started.
Cassey Ho & BLogilate
Cassey filmed a few of her pilates classes for the students she was leaving behind when leaving home. But since her students needed guidance, she filmed those videos and uploaded them on a Youtube channel called Blogilates.
She said, “I wanted to stay connected with those students that I was teaching Pilates [to] before moving to the East Coast for my first ‘glamorous fashion job.’”
While moving to another city for the job, she was also interested in still helping her students with Pilates. But she uploaded the video and looked back after a few months of her corporate career.
However, after a few months, the number of followers on her channel started to increase. She could not believe it when she saw all those views and likes. This was the universe’s way of saying that something was definitely up.
On top of that, she designed a bag for herself, and it ended up in the Shape magazine. This is where the two positive directions of the universe collided, allowing her to start her own gym equipment brand, Blogilates.
PopFlex
The gym and home equipment sold by Blogilates are available on Target. But what Ho made a good profit out of was the activewear brand she launched in 2016. This brand is called Popflex, and Ho serves as the CEO of Popflex.
Cassey Ho spends most of her time creating content for her brand products. Most of the products of both of her brands, Blogilates and Popflex, frequently appear on her social media. She also personally designs the products for her brand Popflex. She is always interacting with her followers and making new products out of their suggestions. She designs 95% of the products on the platform.
However, recently, she has also hired professional designers who have also worked for brands like Spanx and Reebok.
Popflex is a brand focused only on women who are fitness conscious. Popflex offers an array of products such as bras, leggings, crop tops, and many other equipment. Suppose you are looking for a good option.
One of the key reasons behind Cassey Ho’s success as a fitness and activewear brand founder is her content creation. She has leveraged her social media platforms and youtube to boost the sales of Popflex.
Popflex has generated a revenue of $5 million and has been a successful brand in the activewear industry.
PopFlex Products
Popflex is known for selling different types of products, including leggings, hoodies, bags, skorts, and shorts. Here is a list of their different products and their price range.
Popflex Hoodies
If you are looking for women’s activewear and fashionable hoodies, then Popflex might be worth checking out. There are some great hoodies under $75. They have zip cloud hoodies, pullover cloud hoodies, brunch sweaters, half zip warm-up hoodies, and more.
Popflex Leggings
Popflex also has a great selection of some good leggings. You will love the Crisscross Hourglass flared leggings with pockets, Cargo Legging with Pockets, Crisscross Hourglass flare leggings, cargo legging with pockets, etc. There are different printed designs and flat color options to choose from. Customers will also love the varying sizes of the products.
Popflex Skorts
Two of the best designs of skorts available on the Popflex platform are the Crisscross Hourglass® Twirl Skort with Pockets and Crisscross Hourglass® Twirl Skort with Pockets. Most of the products come in varying colors and different sizes. The sizes of the skorts range from XS to 3X.
Popflex Bags
Some of the most popular bags by PopFlex are – Sloane Tote, Sloane Mini Tote, Sloane Mini Tote, and Ella Duffle Big Beach Carryall Bag. Their fame is also because of beautifully designed bags from their collection. Some of the bags are designed by Cassey Ho herself.
While discussing the success of her brand, Cassey Ho said, “Growth plans always go back to the product development for me because that’s the heart and soul of the brand.”
This is why she keeps herself involved in the content creation part as well as the product design aspect of the business. She has been able to maintain a distinction between both of her brands, and she said – “Growth-wise, the plan is to become the number one in fit. That is in our three-year growth plan.”
Final Words
Cassey Ho is the CEO of an activewear brand who went on to be a business women after starting her career as a fashion buyer. Although her corporate career was not a major success, she found a way to succeed on Youtube.
It was all thanks to the Patilate Videos she put out for her students. This started the rise of her gym equipment brand Blogilates, and later, she started Popflex, which became even more successful.
After going through Cassey Ho’s story, it seems that you never know what your career might look like. I hope you have found the story you were looking for on Popflex. However, please let us know if you have any further queries related to this brand. We will answer you in due time.
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