Click Your Way to Sales: Strategies for Effective Ecommerce Product Photography

In the world of ecommerce, it is necessary to have high-quality photography. This can help you to drive your sales or build a strong brand presence. 

These days, so many products are available online. Thus, customers really rely on product images to make informed buying decisions. 

An Etsy survey found out that around 90% of the consumers believe that product photo quality is very crucial to make a purchasing decision. 

A simple photo enhancer online would be enough for the entire work. You would need the right kind of set up for an efficient ecommerce product photography. 

Those enhancers may not be able to produce some high-quality images with better details from multiple angles, adjust the lighting, or remove distractions. 

So, are you ready to learn how to click your next product photo? Then, you must read this article to ace it! 

Ways You Can Use Different Types Of Photos On The Online Platform 

Different pictures can be used across various platforms, but only if you know how to use them strategically! This can help you to achieve two things: better customer engagement and further drive conversions. 

In this section, I am going to explain the ways you can use different types of ecommerce product photography on the online platform. Read on…

Product Only Focus 

The product only images are specifically designed to highlight the feature of the product along with its details. This can further provide you a very clear representation of the items.

Clear product information can help customers understand product features and encourage them to make better purchasing decisions. 

How to use it: 

• Firstly, you can use this for various ecommerce product pages. Just try to show multiple angles, close-ups as well as the detailed view of the product. 
• Secondly, you can utilize these for product catalogs or brochures. Just try to offer a very concise and organized presentation of the products. 

Lifestyle 

The lifestyle images mainly showcase the products that are in use. It comes with a relatable context. Furthermore, the lifestyle images can help the consumers to visualise how the products can actually fit into their lives. 

Benefits? Well, you can successfully create brand awareness, encourage purchasing, and further enhance customer engagement. 

How to use it: 

• First things first, the lifestyle images can be a good fit for social media. You can easily build a strong brand image, foster a great emotional connection, and even engage followers. 
• Secondly, you can easily showcase the products in real-life scenarios while demonstrating the brand value. 
• Lastly, it can help you to create a more personal and engaging experience for the customers. 

Paid Marketing 

When it comes to paid marketing, you can utilise both product only and lifestyle if you are aiming to optimise your ad campaigns and further reach the target audience. 

Talking about benefits, the paid marketing images can be helpful to increase ad-through clickrates, drive the website traffic and further boost the overall conversion rates. 

How to use it: 

• If you can use high-quality images, they will easily catch attention and further convey the brand message. 
• Secondly, it can be perfect to match style with specific demography or interests. 

Social Media 

Do you want to increase engagement or drive traffic to the online store? In that case, you can easily leverage social media and its visual nature. 

This way, you can increase brand awareness, enhance engagement, and increase conversion rates. 

How to use it: 

• Instagram: You can easily showcase lifestyle photos. This can help you to create a brand image and further connect with followers. 
• Facebook: Try to use a mix of product and lifestyle. This can easily help you reach a wider audience and drive better engagement. 
• Pinterest: You can try creating visually appealing boards which will feature both images and product details. 

And Here Are The Basic Practices For Ecommerce Product Photography

You’ve got a fantastic product and a good idea. Now all you need to do is put it in front of all these people, right? 

That’s where product photography comes in—because online, how your product *looks* can turn “Add to Cart” into “clicking away”. 

Don’t worry; you don’t have to hire top-of-the-line equipment or be a photography pro to create amazing product pictures. 

You just need to just follow some simple rules and your pictures will be crisp, clean, and irresistible.

Get Yourself Equipped Properly 

You don’t need a $2000 camera or an entire studio. A decent smartphone with a decent camera and some simple tools will do. Spend money on a tripod for stability—it will hold your shots still and keep them level. 

You can also spend money on a lightbox or foam boards to bounce light if you’re photographing small objects. But otherwise, keep things simple. You can upgrade later!

Prepare Your Products 

Take a few minutes to prepare your product before you start snapping. Clean it. Dust, fingerprints, tags—anything that will appear in the photo. 

If your product is packaged or has additional parts, get them tidy and neat. A few minutes of effort now saves you a whole lot of editing later. Trust me.

Pick The Right Backdrop 

You don’t want your product to be lost in a cluttered background. A simple white background is best because it is clean and professional, so your product will pop. 

But if your brand is very customized, you can get a little more creative! Just don’t have the background to compete with your product. Keep it simple and consistent for all of your products.

Perfect The Lighting 

Lighting is photography’s most important thing. If you don’t have studio lights, your best option is natural light in front of a huge window for your ecommerce product photography. 

Avoid direct sunlight—it creates unflattering shadows. Take your photos during the day when the light is soft and diffused. 

If you’re using artificial lights, try having two on either side of your product to cut down on shadows. Lighting is a learning curve, but when you finally get it, your photos will be 10x better.

Do Not Forget To Style It 

A little styling can make a big difference, especially for lifestyle shots. Use props minimally to show your product in use or in its setting. 

A coffee mug is okay by itself, but it’s even better with a cozy background—like a book, blanket, and some steam. Just don’t go overboard with the props; the product must still be the focal point.

Find A Perfect Photo Editing Application

No matter how good your ecommerce product photography is, a little edit will improve it. You don’t need to use Photoshop—you can use free or cheap apps like Snapseed, Lightroom Mobile, or Canva. 

Adjust the brightness, contrast, and sharpness, and maybe crop or straighten the photos. Be natural—you want your product to look natural.

File Name, Alt Tag, And Image Size

After your photos are ready, don’t forget the important details! Use good file names (like “blue-ceramic-mug.jpg” instead of “IMG3021.jpg”) to help with SEO. 

Add alt tags—This makes your site easier to use and find in searches. Lastly, make sure the picture size is appropriate for fast loading. You want your photos to be sharp, but you don’t want to bog down your site.

Wrapping It Up! 

And there you have it—eCommerce product photography 101! It’s not ideal, but it’s consistent and clear. 

Show your product the best you can (literally), keep it simple, and let the photos speak for themselves. You’ve got this! Go and take some magical pictures.

Struggling to decide on a background or video editing app? Post your questions in the comments—we’re here to assist!