8 Reasons To Add Whatsapp To Your Digital Marketing Strategy

Digital marketing strategies are about maximizing your marketing messages’ reach, impact, and conversions. There are many ways to execute them, and one of those ways is through WhatsApp marketing.

WhatsApp marketing involves leveraging the popular, free messaging app (owned by Facebook) to grow your business. You spread the word about your product or service to your audience by sharing text, images, and video messages from your phone or computer.

Here Are Eight Prime Reasons To Add Whatsapp To Your Digital Marketing Strategy

WhatsApp has become a favorite mobile messaging app for many people and has a vast reach worldwide. We will explore why you should add WhatsApp to your digital marketing strategy by discussing its benefits below.

1. High User Engagement

User engagement is the extent to which a target audience interacts with a digital platform.

This high engagement translates to higher conversion rates for your marketing efforts on the app. Increased user engagement also shows that WhatAapp’s audience is actively using it, and you should use it to reach them with your marketing messages and updates.

Having a WhatsApp share button on your company’s website and blog also increases customer engagement. It facilitates the ability of your customers to share knowledge with their friends, family members, and professional WhatsApp connections by just tapping the button and sending links and information to them.

Digital platforms that increase user engagement are more likely to convert users into leads if those users are not already customers.

2. Your Target Market Is Already Using WhatsApp

WhatsApp is the world’s most popular messaging app, with over two billion users worldwide. It indicates that your audience might be using WhatsApp already to communicate with friends, family, and colleagues.

WhatsApp’s target audience is so large that it can help your audience find you. You can take advantage of the platform’s popularity to create a marketing strategy for reaching your ideal customers.

3. Chats on WhatsApp Can Be Personalized

Message personalization is another benefit of adding WhatsApp Business App to your digital marketing strategy. You can use it to show your audience that you care about them and connect with them in a more personal way.

Personalizing conversations on WhatsApp makes it easier for you to engage these users and get them to buy your products or services. This capability is beneficial because users who are happy with the services they receive tend to become repeat customers, leading to increased sales and brand loyalty.

They’re also likely to share their experience with friends, family members, and colleagues, earning you new potential customers as well.

When you leverage WhatsApp to personalize conversations and engage your target audience, you can keep your business top-of-mind and convert more audience members to paying customers. 

4. WhatsApp Is Free

Another advantage of WhatsApp marketing is that it’s free. The platform does not charge any fee for sending and receiving messages and sharing media. It also offers advanced features for businesses, such as automated replies, bulk messaging, and scheduled posting.

Free marketing tools are especially appealing for businesses on a limited budget because there is no cost to trying them out or using them.

You will find it easier to combine this app with your digital marketing strategy since it adds value without requiring you to spend any extra money.

In fact, you can’t purchase ads that appear directly on WhatsApp, meaning your message won’t be drowned out by prominent paid ads. You can, however, buy click-to-message ads on Facebook and Instagram.

Users on these platforms who view these ads and click the “Send Message” CTA can message your business on WhatsApp, giving you the perfect opportunity to engage them. 

5. Chat Is More Popular Than Phone Calls Among Users

Any marketing strategy must focus on connecting with consumers through their preferred channels. An increasing number of customers prefer to use WhatsApp and other messaging applications over phone calls because it is more convenient. It’s worth including that you get to be careful on some messaging applications as scammers might introduce these in the name of hacking applications.

They are comfortable chatting with other users and brands on WhatsApp and will be more likely to respond to your marketing messages. People also prefer communicating through WhatsApp because it does not put a time limit on contact or conversation.

You can also send instant messages and share large media files well over WhatsApp, making it ideal for marketing your business through different media like images or video.

6. Offers Permission-Based Marketing

WhatsApp marketing is a permission-based marketing tool. It means you only send messages to people with whom you have established an ongoing relationship. It allows users to request to receive these messages by opting in from another platform.

For example, you can send your existing users an email or SMS message to notify them of your new WhatsApp channel with a one-click link to opt-in to receive your messages. 

If you add WhatsApp to your digital marketing strategy, customers will know that they can respond to your messages and choose whether or not they want to receive yours. You can then use this feature to increase customer engagement and collect sales leads.

7. Various Feature Sets for Various Marketing Requirements

WhatsApp offers a variety of tools for marketers to take advantage of besides customized chat. These advanced features include groups, broadcasts, status, shares, and calls. Each element has its purpose, and you can use them for various marketing strategies.

You can use WhatsApp groups to deliver messages to a selected audience. You can also use the app to broadcast messages to all or some of your contacts. These are cost-effective methods for adding content targeting a specific audience segment.

You can use WhatsApp status to send text, images, and video updates about your business or products and services directly to your contacts on WhatsApp. This feature helps generate leads when your audience becomes curious about your offers and contacts you for more information.

8. Customer Service for Better Customer Satisfaction

Customers will directly benefit from this marketing method because of how easy it is for them to contact you. That makes WhatsApp an excellent platform for customer service.

To provide customers with a seamless shopping experience, you can use chat to handle customer inquiries, provide product and delivery tracking updates, connect with customers over phone calls, and integrate chatbots.

Being a quick means of communication, your customers can reach you wherever and whenever they want. You increase customer satisfaction by giving instant answers relevant to their questions and boosting customer loyalty.

Wrap Up

Marketing with WhatsApp is a popular and effective way to build your brand, connect with your customers, and increase sales. It offers several tools for marketing your business, including the ability to send bulk messages and automated replies.

Add WhatsApp to your digital marketing strategy to build a productive marketing plan that will help you connect with your audience.

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