Amazon A+ Content Mastery: Creating Compelling Product Pages

What is your primary concern when you sell on Amazon? Increase sales by minimizing ad costs. Isn’t it?  Amazon offers many services and features to make your product listing market itself. Sounds interesting? There you are!

Amazon A+ content is a powerful feature offered to brand owners on Amazon. This allows you to showcase your brand and product in a custom-made or self-designed module. 

Let’s go deeper into every aspect of A+ content so that you can start making your listing more attractive. 

What Is Amazon A+ Content?

A+ content on Amazon is everything you want to tell about your product. You can use multimedia, including high-quality images, high-definition videos, and creative copies to communicate with the customer. 

You can create your content either in self-service modules or Amazon Builds modules. In the former case, you will get the complete freedom to create and control right from the outline to the content. You have great control over your page layout and design as well as the page content that includes images, videos, and copies. Sellers with experience in branding and marketing their products can opt for this. 

In the case of Amazon Builds, Amazon helps you with creating the A+ content for you. All you need to do is to send the content, images, etc. to Amazon. It will choose the best suitable layout and design for your product. 

Cost

It varies with how you want to leverage your A+ content. 

If you choose self-service modules, you may need to pay around 400 USD per listing. If you choose Amazon Builds, the payment per listing will be around 1500 USD. 

Who can use

The A+ content service is available only to brand owners and professional sellers who are recognized as brand owners by the Amazon Brand Registry. 

To create A+ content, you need to meet the following eligibility criteria:

• The brand should own a registered text-based or image-based trademark that appears on the product or packaging.
• Only the Trademark owner can submit the brand registry application.
• You need to do brand enrollment.

Difference Between Basic A+ And Premium A+ Content

• Basic A+ content: This is freely and unlimitedly available to all the sellers and vendors on Amazon. 
• Premium A+ content: You can choose from the free modules and the 16 extra modules to design your layout. There are two more extra module slots than the basic A+. 

Amazon claims to raise your sales by 20% with the premium A+ content. Amazon Premium A+ content is an exclusive tool and is available to eligible brand owners registered under the Amazon Brand Registry. The eligibility is based on the past content. 

How To Create A+ Content For Your Product

Follow the steps below to create A+ content for your product:

• Login to your vendor central account 
• Choose Merchandising
• Click A+ Details Pages
• Choose from the options Self Service and Amazon Builds
• If you choose Self Service, enter the ASIN you want to create the content for
• Click Build Layout and select from the 12 available options of layout modules. You can use up to five modules per page. 
• Click continue after selecting the module and upload your images and content
• You can see how your page looks by clicking Preview
• If you are happy with the layout and design click “add to cart”  and see the final price
• If you choose “Amazon Builds”, you only need to upload the images and content
• Enter a descriptive project name that is easy to remember
• Preview before publishing
• If you are satisfied, click “finish” 
• If Amazon approves your A+ content and layout, it will go live in seven business days
• If Amazon rejects your design, you can make changes and resubmit for approval

Benefits Of Using A+ Content On Amazon 

Full digital shopping experience

It gives the customers a seamless virtual experience of the product. You can make your content as attractive as possible, with high-quality images and videos.

Attracts shoppers effortlessly

If the customers truly wish to purchase a product, they will read through each sentence of your product detail page patiently. But what if a customer accidentally sees your product on Amazon? Amazon A+ content grabs the attention of these customers with its high-quality graphical content.  

Easier to skim through

The A+ content is arranged in such a way that the customers can easily skim through it. The other major benefits of A+ content include: 

• It highlights your product
• Improves conversion rate with its attractive content
• Reduces returns and negative reviews
• Showing product info in great detail
• It tells your brand story

Amazon A+ Content Guidelines

Although a good A+ content will not help you improve your page ranking, it will act as a value addition to your brand and product. To create a viable A+ content, you need to follow the guidelines. 

• After creating the A+ content, you need to optimize it for better performnace. 
• Once gone live, you can not take more than two business days to make edits to the content.
• You can not mention the name or other details of your competitors or their products in your A+ content. 
• Choose wisely the products you want to create A+ content for. Only five product listings are available for a seller.  

Optimizing Amazon A+ content

Here is how to optimize your A+ content

• Create easy-to-understand content
• Provide quality images and infographics
• Make the information unique and relevant
• Answer important and some common questions asked in reviews or competitor listings
• Add keywords to images. It will be indexed not by Amazon but by Google
• Research on competitor content and make improvements to yours accordingly
• Follow brand guidelines

Amazon A+ Content Best Practices

Follow the A+ content guidelines

The safest way to create flawless A+ content is to follow the guidelines. This will let you know the dos and don’ts of creating A+ content. 

Clear and concise content

It is not always the longer content that converts more. A concise and easy-to-understand content is more than enough. 

Balanced use of text and images

Images can speak volumes. A balanced use of text and images in your A+ content is worthier than long paragraphs of written text. 

Take customer reviews into consideration

Use customer reviews to understand the customer’s interests. This will help you craft highly efficient A+ content. 

Talk about your USP

Ensure your content conveys clearly about your USP, the most important feature that makes your product unique. 

The Don’ts Of Creating A+ Content On Amazon

• Do not compromise on quality when using images
• Do not violate the policies of Amazon
• Do not duplicate product images
• Do not link to other websites
• Avoid using special characters or symbols
• Do not give contact information
• Do not overuse capitalized letters
• Do not use third-party quotes
• Do not use buzzwords (sustainable, impact, synergy, freemium, etc.)
• Avoid debatable claims such as “the top”, “the smartest,” etc. 
• Strictly avoid grammatical errors, spelling mistakes, and factual errors. 

Conclusion

Having said all this, whether a new seller on Amazon needs to create A+ content is still a matter of debate. Indeed, it helps you differentiate your product from your competitors and there is no other feature on Amazon that is as easy and powerful as A+ content. Probably you can start from the basic A+ content and as your business grows, you can upgrade to the premium version. 

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