Business Development

How To Promote Your Hotel To Attract International Guests?

By Mashum Mollah

7 Mins Read

Published on: 07 September 2022

Last Updated on: 11 November 2024

International Guests

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As a small business owner, you know that attracting international guests can be a challenge.

However, there are many ways to promote your hotel and attract tourists from all over the world.

You’ll want to make sure your hotel is well-maintained and has a great reputation before you start any marketing campaigns.

You can use social media, online advertising, and even print media to get the word out about your hotel. Make sure you target the different types of hotel guests and add attractive features to your hotel’s website to give potential guests a reason to book a stay.

Why Is It Important to Promote Your Hotel to Attract Guests

As a small business owner, it’s important to promote your hotel in order to attract guests. By promoting your hotel, you can increase awareness about your establishment and convince more people to book a stay.

Additionally, promoting your hotel can help you attract international guests and boost your business.

Taking care of a hotel is a rather complex task that requires many hours of attention from people with a wide range of skills and expertise. There is a lot of heavy lifting involved in cleaning and maintaining the areas of the hotel that are not in use.

Attract Guests

The staff also has to keep the hotel well stocked with amenities and food. Furthermore, the staff has to deal with customers, maintain a positive attitude, and offer a great experience to patrons who are looking for a fun stay in the area.

Imagine being a tourist traveling all the way from America, Australia, or Europe to a hotel located in North America, Asia, or Europe. You might want to take advantage of the local amenities and see the sights!

If you’re a hotel manager or owner in any of these areas, and you want to attract international clients, you might want to consider hosting a conference or event in your hotel and catering to the guests’ needs.

What Are Some Best Ways to Market Your Hotel Online and Offline?

When it comes to marketing your hotel, there are a number of ways to go about it. You can use social media, online advertising, and even print media to get the word out.

However, before you start any marketing campaigns, you’ll first want to make sure your hotel is well-maintained and has a great reputation.

Even if you part out your marketing budget into several components, be sure to keep a good reputation. If something happens that gives your hotel a bad reputation, the damage has already been done.

For example, if you have a guest that complains about a bed bug infestation and posts about it online, there will be a ripple effect that can damage your business. You’ll want to make sure that your hotel has a good reputation before you start any marketing campaigns.

hotel promotion marketing campaigns

Offline

Offline marketing for hotels is a great way to spread the word about your hotel in a very local area.

However, it’s important to know who your target audience is. If you are located in a rural area, it’s unlikely that you’ll be able to make an impact with leaflets and brochures.

However, if you are located in a more urban area, it might be an effective way to get your name out. It’s important to remember that people don’t spend as much time looking for hotels these days as they did a few decades ago. It’s most effective to use a marketing campaign that will get people into your hotel on their own accord.

Hosting events at your hotel is a really great idea and can help people learn more about what you’re offering and get them interested.

If you’re hosting a wedding or event, you will want to make sure that you have all the right equipment available to make sure that your guests have a great time!

Rebranding and refurnishing your hotel is a great way to revitalize your business and attract new customers. There is no doubt that hotels are a vital part of local economies and often receive the bulk of tourist dollars in their area.

By offering quality services, such as clean and comfortable rooms, and by ensuring that the building is up to code, you will see guests making return visits.

Note: There are a number of ways to market your hotel offline. It’s important to know who your target audience is and what will work best for them.
International Guests

Online

Online advertising for hotels can be a great way to reach a larger audience. You can use a number of different platforms to advertise your hotel, including social media, search engines, and websites.

Social media is huge, and you can reach people all over the world with just a few clicks. It’s important to make sure that your hotel is active on social media and that you’re regularly posting content. You’ll also want to make sure that you’re using relevant hashtags so that people can find you easily.

Using a hotel booking website is a great way to reach a more local audience. Visitors to these sites are looking for hotels in the area, so it will be easier for potential guests to find your hotel.

You can use your website to market your hotel as well. Include information about your hotel and some attractive photos, and then make it easy for people to book a stay by adding a booking form. Visitors can also use the contact information on your website to get in touch with you with any questions or concerns

Another great way to market your hotel online is through search engines. You can use Google Ads to target potential guests who are searching for hotels in your area.

This is a great way to get your hotel’s name and website in front of numerous potential guests. SEO is also important for your hotel’s website.

You’ll want to make sure that your website is optimised so that it appears as high as possible in organic search engine results. This means if I type in “hotels in London” for example, your hotel should show up on the first page of the results.

Some of the Most Attractive Features Potential International Guests Look For in a Hotel

Some of the Most Attractive Features Potential International Guests Look For in a Hotel

When it comes to potential guests from other countries, there are a few things that tend to stand out and attract them when looking for a place to stay. Hotels that can provide the following features are more likely to see an influx of guests from other countries.

The best hotels for international guests usually offer a great range of amenities. Many hotels offer Wi-Fi access and in-room safes to make sure any important belongings are secure from theft.

A typical hotel room has everything it takes to live comfortably. With a full kitchen and bathroom, any guest needs can be met. The staff are often friendly, professional and understanding. It’s important to remember that the better the amenities, the more expensive the hotel.

Potential guests from other countries also want to be able to enjoy great dining options. This means having a restaurant on-site, as well as a bar. The food at the hotel should be able to accommodate any dietary restrictions that guests may have. Hotels must cater for different religions, cuisines and cultures.

When it comes to travelling, location is everything. This is especially true when it comes to international guests who may have never been to the city before. When you’re putting together a list of hotels in a particular city, make sure you take into account the location and how convenient it is for tourists.

Location is also an important part of pricing, as you’ll find that some hotels are more expensive in certain parts of the city, and it’s worth taking a look at what you can afford and the most popular hotels in the area.

When it comes to travelling, safety is always a top priority. The first thing that you want to do is to train all of your employees on how to respond to certain situations. It is also important to have a map of the areas surrounding your hotel and even a map of your hotel.

A safe will come in handy in case a guest has valuables that they need to keep safe. A good fire safety plan will also protect your guests. You should also arrange for a nearby hospital to receive any injured guests.

Note: A good evacuation plan will ensure that your guests can get out of the hotel in the event of a fire or other emergency. ANPR for hotels can be used for extra safety in the car park.

We Hope This Helps

The hospitality industry is booming in the modern world, and it’s not hard to see why. People go on holidays to get away from the day-to-day monotony of life, but they still want to feel safe and secure.

A well-run hotel that makes their guests, be they business or leisure, stay a pleasurable and relaxed experience is a treasure to host guests at.

By using the methods and strategies mentioned above as well as others, you can market your hotel to a wider range of visitors!

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Mashum Mollah

Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn

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