A Quick Guide To Business Card Marketing

Making connections and building relationships is essential for companies.

One way to do this is by handing out business cards to help them represent their brands. They may be the most inexpensive and critical marketing tool, allowing several companies to connect and network with people.

If you’re one of these business owners, do you know that handing out 2,000 business cards can help you to increase your sales by at least 2.5%? This shows that traditional business cards still hold significant value nowadays. But how to promote your business using your business cards effectively? 

This article will share a quick guide for successful business card marketing.

Share What You Offer

Business cards contain the most crucial information about yourself and several contact details to reach you. However, it’s also vital to share with people what you can offer. You can start with your company name or your title. You must ensure that these two speak about what you can do.

But if they don’t, consider adding a few phrases to express your expertise. You can add a specific tagline or header. You can share short statements about your services if you need to.

Maintain The Professional Look

Whether using a paper or virtual business card, ensure it is high-quality. Creativity goes a long way, but you must know that the simpler the design, the more significant the impact.

Choosing the material you can use is important for making a paper business card. The varieties of paper material you can use are coated, uncoated, and matte. When printing your business cards, you must ensure their high grade and preciseness. Your cards must be pleasing to your target audience and easy to read and understand.

In designing your business card, you must think uniquely to stand out. Focus on the shape, color, and fonts that speak much about you and your business. Try to look for different business card inspirations or hire a professional designer.

If you’re making digital business cards to email to your potential clients, adding a professional photograph of yours is best. This can help you make your card memorable.

Business Cards Must Be Detailed Oriented And Up To Date

As mentioned earlier, business cards contain important information and contact details. Ensure to take only a little space for all your contact information. Focus on putting essential details, such as your active phone number, email address, and website.

Remember not to limit yourself to the front side of your cards. Instead, use the back side to add more important details, such as your sales and marketing information, mission statement, a map location, or an image of your product or service.

If you decide to create a virtual business card, you can add audio or video clips for a more robust audience impact. In addition, you can include the link to your professional and other social media profiles. It’s also important to optimize your business card for smartphone users.

All the information for both physical and digital cards must be up-to-date. This will allow you to ensure that your target audience obtains the correct information about you and that they’re on the right track when they contact you. 

Choose The Right Business Marketing Ideas

There are different business ideas that you can try for your marketing campaign. These include:

• Coupon Business Card

Try making your business cards work as order coupons to improve customer engagement. You can present the card to get a discount or include a coupon code. This will allow them to avail discounts if they shop and purchase online or in-store. Aside from deals, consider giving other special offers, including free gifts and samples.

• Bilingual Business Card

This business card can be helpful, especially if traveling from another country. There will be instances where you can encounter potential foreign clients. If you’re going to a non-English speaking country, it’s best to provide a foreign translation of the information on your business cards to make communication easier. Most importantly, using this will leave your foreign clients with a positive impression of you and appreciate your efforts in communicating with them better.

• Conversational Business Card

Not all business cards must be necessary to provide only information. They are excellent ways to start a conversation. Try including a catchy statement in your card, like ‘I’m Mark Kelley, and I’m a photographer.’ Start a conversation with people you encounter daily to make the marketing experience more personal and informal. You can do this during your coffee break, night out, or daily commute.

All of these ideas can be a great help to you. All you have to do is choose the one that works best for your business—experiment with doing all of these must-try ideas to boost your network, resulting in increased sales.

• Always Include Call To Action

Call-to-action statements are essential to your business cards as they give your prospect good reasons to call or visit your store. If your prospects call or see you, it only means that you can successfully generate new leads. To do this, avoid making it too promotional; instead, try to include humorous quotes that can hook your audiences’ interest.

• Strategically Distribute Your Business Cards

How, when, and to whom you distribute your business cards can make a difference in their effectiveness.

Here are some tips you can do in distributing your business cards:

• Ask or pay related businesses to let you place your business cards on their checkout counters.
• Try to put it on bulletin boards. It can be a community bulletin board or a college bulletin board. However, ensure to ask administrators for permission or understand the board guidelines.
• Put your business cards on the doors of the neighborhood.
• Hire people to hand out your business cards to high-traffic areas.
• Email your prospects with your digital business cards along with promo codes.
• Consider attending community and networking events and handing out your cards.

These tips are only a few. You can still explore other ways of distributing your business cards. You must remember that timing is one way to attract the right people.

Conclusion

Business cards are a more powerful tool to obtain many opportunities for your business than you can ever imagine. You are starting from introducing your company and brand to building great relationships and boosting your sales.

It’s crucial to invest in your business card. Taking your time and putting the right amount of effort into creating this small yet incredible advertising tool will soon pay off with significant future business deals.

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