How to Use Email API Integration in Your Operations?

We live in a world that runs faster than the speed of sound. Therefore, we must be fast to get our jobs done and align ourselves with the trends and movements of the business world. One way of doing this is through email API integration, which will enable you to send emails worldwide without writing them. You can simply take mail and manipulate it to send it to your clients to get your job done. 

It is a service provided by Google, Microsoft, and Yahoo to help users send emails globally with ease and efficiency. That’s why we will learn more about email API and how to use it. 

Why Do You Need Email API Integration?

On a normal business day, a company sends over 300 emails per day. You cannot write all of them one by one. It will slow down your business process and ruin your relationship with customers. However, you cannot have an AI or writing software write it for you because that would require maintenance and also serious looking to ensure the right messages or texts get across. 

That’s why you need email API to help you with it. It is simple what your developers will do with your application, through which you can send emails quickly. You simply have to manipulate the templates here and there and send them to your clients.

Eventually, it will help you in doing cold emailing and sending as many emails as you can. You can get email API free with Google, which limits 250 emails per day. Even Microsoft offers free services to help small businesses be more effective and fruitful.

Features of Email API Integration

Here are a few features of email API integration – 

Email Tracking

With the help of email API, companies can track how well their emails are performing, especially with the increased ROI rate. Furthermore, it helps to understand which emails are underperforming and work towards improving those templates.

Receive Emails

Another feature of the email API is its built-in message-receiving feature, which will help you see what texts the client sent you. This feature is useful for keeping the conversation flowing. 

Send Emails

Well, it is a cliche. With email API, you can send emails to as many clients as you want easily. You don’t have to wait for other email sources to send those cold emails. Rather, with the right template, you can shoot your texts straight away. 

Auto Sync Contacts

With email API comes contact sync, where you can sync the contacts of the clients to ensure that you can access the client’s address by just typing the keyword. Hence, you can send emails at a great pace and accuracy. 

Bi-Directional Email Sync

Another feature of the email API is bidirectional email sync. This process allows you to send messages to both accounts to keep the conversation real-time and functional for both sides. 

Email Box In Parsing

With this feature, you can track the subject, address, and body of the sender’s mail. This can help you to generate orders and push for orders to sell to clients. It extracts unstructured data to smoothen your work process and operations. 

Steps To Use Email API Integration

Here are a few ways to use email API to enhance the services and work process of your company – 

Sign Up

One of the first things that you need to do is sign up with an email API service. You need to fill in your personal business info to log into the system. Later, you can integrate it into your system or sample the code to follow it up in your application and website.

Set up Email Templates

The second step is to identify your brand voice and tone from the thousands of email templates that you can send to clients. For this, you identify different templates that can help you send different emails to your client base. For example, you can take one template for cold emailing, whereas for the after-sale process, you can choose a different one. 

Configure Email Settings

Another step you need to follow is configuring your email settings to ensure that your emails do not get into spam. Therefore, you can fix the base with the sender’s name, subject line, address, and everything else. You can also authenticate your emails with SPF, DKIM, and DMARC to ensure that you can send the messages safely. 

Monitor and Analyze Performance

Most of the time, getting a great ROI is like Thorndike’s theory of learning, where you have to use trial and error to get greater returns from the other end. Therefore, in the last step, you need to track your success by measuring the metrics, which will tell you about your performance and areas for improvement. 

Top Email API Software for Your Developers

Here are a few top email API software for your developers – 

Postmark

Well, it does the work of a postman. You must integrate it into your system, and the rest of the application will follow. It will help you send emails that everyone likes. Moreover, their pricing is affordable, and they offer a great range of services like retrieving emails, getting bounce insights, and receiving emails. 

SendGrid

SendGrid is the oldest in the API integration sector. Over the years, it has changed the game with brilliant services like email marketing and customer engagement. These services have made it easier for businesses to plan and strategize their business outcomes and operations.  

Mailgun

Another one on the list is Mailgun, which is also known for its best services and helps companies retrieve stats and send, receive, and track mail with great ease. Therefore, you can hire a company to do the job for you. 

Email API Brings The Money In

Now that you know about email API and its use case, you can try our email API integration. It will help you understand the benefits of email API, integrate it into your system, and use it effectively. You can learn more about the perks and use cases by simply clicking here.

You won’t be disappointed!

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