Embroidery Or Screen Printing: Which Should You Choose For Your Merch?

If you are interested in selling merchandise online or in person in department stores, making sure your products stand out from the rest would be in your best interest.

Your prospective customers should be able to identify your merchandise from various other products designed and sold by different companies or individuals.

The most efficient way to make your merchandise stand out is by adding a logo that accurately extends your personality or evokes an intended feeling when viewed by the customer.

Designing a unique logo is hard enough, but physically applying it to your merchandise is a different challenge. Embroidery and screen printing are both effective ways to get this done, but before you decide on which to choose, we will discuss both to help you make an informed decision.

How Is Embroidery Done?

Embroidery involves stitching the logo straight onto the fabric of the merchandise you plan to sell and is most commonly used on clothing items like T-shirts and hoodies. Embroidery provides a cleaner and more professional look, making it a very good choice if you want to sell merchandise with a more formal feel to it.

What Is Screen Printing?

Screen printing is the process of creating a design by pushing ink onto the fabric through a screen, usually made of very fine material. Due to the nature of production, screen printing can offer you various logo designs.

The printed logos can also come in various sizes, shapes, or patterns since no stitching is involved. Many screen printing company, like Fully Promoted, uses screen-printed logos to create bold, casual, and playful logos.

Which Is More Cost Effective?

Cost is one of the most significant factors to consider since you will aim to strike a healthy balance between the cost of producing your merchandise and how much you plan to sell it for. Unfortunately, there is no objectively cheaper option since each technique incurs different costs.

If you want to sell on a large scale, screen printing may be the better option because you can reproduce the same design on thousands of items, and they will look identical.

The more colorful the design, the more expensive it will be to screen print your logos since each new color requires a new mesh screen. Accessing screen printing facilities is possible on the internet nowadays, which eases the cost of bulk production. 

On the other hand, embroidery is usually more time-consuming and, therefore, more suitable for smaller-scale production but can be accomplished locally with a quick “custom embroidery near me” search online.

Which One Lasts Longer?

Durability depends highly on the quality of the material on which you intend to add your logo. Embroidery is usually more durable because the logo gets physically stitched into the fabric, but the threads can begin to unravel over time. Embroidered logos are also often susceptible to snagging or other physical damage.

Because screen-printed designs get printed on top of the fabric, they can easily get damaged with improper care. Screen-printed logos also tend to fade over time and develop cracks on their surface, reducing the design’s overall quality and dampening its appearance over time.

Embroidered stitches tend to last much longer than screen-printed material. This durability will, however, depend on the care provided by the owner. Choose one depending on your goals and preferences.

Design and Sell Your Merchandise Today

There are many more factors to consider before you begin production. You may use an online guide to help you choose the best option but pay attention to your own creative direction.

The end goal for both techniques is to create a unique logo that appeals to you and your customer, and while each might have its disadvantages, they are both very effective tools for getting yourself out there and selling your merchandise. Get your merchandise out today with custom embroidery.

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