Simple and Effective Tips that Will Get Your Small Business Noticed

Studies from the Bureau of Labor Statistics show that 65 percent of new businesses fail within the first 10 years. 

While this is a disheartening statistic, it’s a cold, hard fact of the business world. And, for this reason alone is why as a business owner, you need to use all the tools at your disposal to see your business thrive. 

All businesses need exposure, especially if you hope to avoid ending up in the 65 percent of failed businesses after a decade of hard work. You need to know about marketing and brand awareness to get noticed. The more educated you are on these elements, the better your ability will be to facilitate them. 

It doesn’t take much effort to get noticed if you focus your attention on key elements of business marketing. This post will outline several ways to gain exposure and how to grow a small business.

1. Web Presence

If you own a business today, you have a web presence if you ever want to get noticed by customers. And, this is indeed critical if you wish to get caught on a national or international level. 

While you can promote yourself in the local community reasonably quickly, you’re in a different world regarding national and international exposure. To get noticed at this level, a web presence is a must. And, you’ll want your website to stand out to get noticed and browsed.

2. Business Website

First and foremost, you’ll want to have a professional website made. You can choose to build your website, of course, but having an experienced web designer build your site will ensure everything is done correctly and professionally. 

Your website is like your digital business card, and people will typically browse your About page when first considering hiring you or purchasing any goods or services you offer. As such, you want your website to be easy to navigate, and you also want to ensure that all of your contact information is visible in several areas and that it’s up to date.

3. Blog

Once a website runs, you should begin a blog and produce high-quality content relevant to your industry. This way, you can bring traffic to your site by offering content targeted at your customer base. 

The key to blogging is all in the headline. Though the content needs to be legible and logical and offer a solution or something of value, the headline will get a reader to click and read and browse your site for services. 

In addition, blogging requires consistency. So be ready to think up new content weekly or hire someone to do this for you. 

4. Social Media

One of the best ways to reach out to customers and create community engagement with your business is to get active on social media. Social media offers a business owner the platform to showcase products and services and to engage with potential customers. 

With a social media profile, you cannot only talk about upcoming promotions, new products, events, and the like, but you can also use analytic tools to see how well your page is doing in the digital landscape. 

As a rule of thumb, you’ll want to keep your social business profiles entirely professional and avoid any pitty mistakes, harmful content, or comments. 

5. Brand Visibility

One of the best strategies for getting noticed in business is to make yourself visible. In addition, you also want your customers to associate you with your brand, and you’ll want your brand to represent something desirable. 

In the world of brand awareness, visibility plays a huge role. And it’s only by building a brand that you can form the foundation for a successful business empire. 

One of the key elements of brand visibility is to have something you can associate with a business. This often comes in the form of a logo. A logo reflects your brand and should incorporate a design or style that resounds with your purpose for being in business in the first place. 

Once you’ve developed a logo and are happy with the design and functionality, it’s time to circulate that image. To ensure that you’re getting the most exposure possible, it’s also best to apply your logo to everything you can think of, within reason, of course. 

Consider making apparel such as T-shirts, hats, jackets, and the like, and have your logo applied to these items. In addition, you can also have custom-made clothing tags that incorporate your logo as well. 

To get detailed instruction in brand awareness, you may dive into our “keep branding consistent” tips.

6. Marketing

Marketing is the tool that will make you successful in the business world. And good marketing covers all of the bases. Not only will you need to focus on digital marketing efforts such as social media, search engines, and promotions you may be running exclusively online, but you’ll also need to focus on more traditional marketing elements. 

Before marketing yourself nationally or internationally, you must establish yourself within your community. To do this, traditional marketing efforts can be implemented. 

You can spread the word about your business by being active in the community, having your customers leave reviews, or offering them a referral incentive. You can also use more direct advertising methods such as local radio or television ads, billboards, signage, and the like.

The End

Above all, if you’re in business, you must fight to keep your services on par with the competition. Too often, businesses establish themselves and forget about their competitors, which can ultimately come back to haunt you and steal your customer base. 

A smart business owner will constantly look for new industry trends and keep a close eye on all competitors. If you want to be the top choice in your industry, due diligence will indeed be your best friend. 

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Read Also:

• 4 Signs It’s Time for a Call Center for Your Small Business
• How Can I Improve My Business Website?
• Revolutionary Tips for Branding a Small Business