What Is Halara? And Why Is It Famous For? – Let’s Find Out
28 July 2023
5 Mins Read
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Halara has been offering great quality and budget-friendly sportswear to its customers since 2020. This China-based athleisure has gone viral on TikTok through its paid ads via influencers.
Their smart move to use TikTok for marketing has worked well for them, and the brand has seen a good amount of sales during the past three years of its existence.
However, is the business sustainable? How are their products in terms of quality? Go through this article to learn more about this brand.
What Is Halara?
D2C businesses are becoming quite popular nowadays. Halara is an example of the same. It is a Hong kong based direct-to-consumer clothing brand. They specialize in selling athleisure, loungewear, activewear, and basic, everyday clothes. They have not been around for long. In fact, this eCommerce brand is very new. They started the business in 2020 and have been thriving ever since.
Most of the clothes they sell have a flat color and stretchy fabric. It is no surprise that the clothing and fashion industry is pretty much competitive. However, brands like Halara are making names every day. Their price is a little higher compared to some of the fast pacing fashion eCommerce platforms like Shein. But they seem worth it. Most of the clothes come within the range of $35.
How Did Halara Become Famous?
Halara made itself relatable, handy, and famous through its “In My Feels” dresses. It all started with TikTok. TikTok is swarming with videos describing the stretchy exercise dresses with chest support offered by Halara. They also have pocketed all-in-one bike shorts.
The company makes smart use of TikTok ads – making TikTok influencers do reviews of their dresses with a smile. Most of the reviews are about Halara tennis skirts which got them famous.
So, what does the word Halara mean? Well, the activewear brand takes its name from Greek, and it means – “take it easy.” I think that the motive is to help their consumers to work out with ease and style. Their well-thought-out plan to target Gen Z customers for their sportswear seems to work out pretty well for them.
On top of that, Halara assures the quality of their products by claiming to manufacture their products by the same manufacturers as famous brands like – Adidas, Reebok, etc. They claim to be a female-led brand, and here is what the about us section of the brand says–
“We believe in self-care through play. Our mission ton is to build up and inspire health and wellness through those self-embracing moments with the spirit of being yourself, being unique, being original, and being beautiful.”
The company is led by a woman named Joyce Zhang, who is the CEO and the founder of the company.
How Was Halara Founded?
The origin story of the brand Halara dates back to 2020 during the pandemic. The Founder, Joyce Zhang, founded the brand in 2020. In March 2020, the pandemic hit the world. As a result, people were not going out too much.
They had enough time on their hands to start their health goals. So, brands like Halara started to utilize the excessive ‘me-time’ in normal citizens’ hands. As a result, the demand for athleisure outfits was high.
Yes, there were too many brands like Girlfriends Collective, Arielle, etc., but Halara took themselves to the competition by defining their audience and taking the right channel for social media marketing – TikTok.
Is Halara Doing Sustainable Business?
Halara is one of the semi-sustainable brands in the world. Yes, it is relatively new, and they do not release a new design almost every week. But, their selected set of outfits does contain some classic sportswear. You can use these brands without the use of missing out.
Halara clothes make use of synthetic fabrics. So, they usually have a longer shelf life than other products, and they last longer. Activewear made by Halara can sustain strenuous workouts and training and last longer without any tear or wear. The brand has made the quality of its products its USP and reduced the chances of carbon copies popping up here and there.
But, there is one downside to how Halara runs their business. They do not have a recycling or repair policy. Their synthetic fabrics consume a high amount of energy and generate an immense amount of wastewater. It also takes up different toxic chemical processing during production.
Since the company does not recycle its clothes, the clothing will eventually end up in landfills. Also, they are non-biodegradable in nature, which makes them even more hazardous for nature. So, even if they claim to be a sustainable business, there is not enough transparency about the process of their business.
It is certain that the manufacturing process for their qualified clothes does not abide by any sustainable means, which is why it is easier for them to create fast fashion. Their fabric is not sustainable, and the manufacturing process generates lots of waste.
I Halara A Legit Brand?
Yes, Halara is a real brand. They have been around for almost three years now, and they are known for creating affordable and good-quality athleisure. The fabric of their sportswear is just as durable as their protective. The High waisted pleated mini-skirt by Halara is usually a skort.
But the size chart of the brand is a little exclusive. There is only product size until XL. So, if your size is above, then you are out of luck. Many eager customers are asking for plus-sized clothes from Halara, and we do not know when they might launch those sizes.
Although the fabrics of the clothes from Halara are made in third-world countries, they have set the price of their products quite high. You have to pay as much as $35 for some of the products.
Bottom Line
If we are talking from the consumer’s perspective, Halara does offer some durable and good quality athleisure. The different sets of their products marketed through TikTok are already popular and viral. However, their lack of transparency about their sustainability and manufacturing in third world countries and selling for high prices do put some questions marks in front of them.
That was all you needed to know about the business and its products. Did you find our content helpful? Please reach down to the comment section and let us know your thoughts on the same.
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