Common Influencer Marketing Campaigns Mistakes Many Companies Make

Whatever your influencer marketing budget is, you must adhere to your bottom line.

While the smallest businesses can stretch their marketing dollars the furthest, even the largest brands have limited marketing budgets. Your company, large or small, requires the most bang for your buck.

Are you making any of these simple but costly mistakes? They could be eroding your profits.

Overemphasis on large follower counts

The number of people who follow an account is never a good indicator of engagement. All too often, the largest accounts have dismal engagement rates.

But how can this be when millions of people are scrolling past their posts? The issue is a lack of genuine connection. Even on the small 5-inch screen of your phone, larger accounts can appear larger than life.

It doesn’t help that these mega-influencers rarely interact with their followers. They frequently miss comments or ignore direct messages, neither of which encourages people to engage with branded content.

When you work with influencers in NYC, these nano-influencers and creators can cultivate more authentic relationships with followers who convert into customers. As a result, nano accounts can achieve triple-digit engagement rates while keeping cost-per-engagement below $0.50.

Not Sticking to the Brand

You can easily make this next mistake in your haste to get your campaign online. If you are not careful about your niche, you may end up collaborating with the wrong Instagrammer. You may select talent whose own brand and community do not match your image or products.

It’s like seeing a rapper become obsessed with weight loss teas. It’s a perplexing partnership, and their fans can usually spot the product placement. Because they know it’s just a way to make ends meet, followers are unlikely to investigate the endorsement.

Talent and brands should be the new peanut butter and jelly, beans, and rice, or Batman and Robin: perfect pairings that just make sense together. To maximize your ROI, target accounts that are relevant to your industry.

Being Swindled by Fakers

Did you know you can pay a lot of money to buy followers? If you’re wondering why anyone would do that, it’s to fool gullible businesses into thinking they’re a fantastic opportunity.

In the best-case scenario, collaborating with an Insta-faker means that your endorsed post will not be seen. That’s because the vast majority of their purchased accounts are Russian bots or dummy accounts.

In the worst-case scenario, a fraud isn’t even an aspiring influencer. They could be as fake as their followers, curating an aesthetic that fools brands into thinking they’re creative.

This error is easily avoided by partnering with an established influencer marketing agency. These agencies carefully screen their candidates to ensure they are the real deal. Not only that, but they confirm their talent is master at creating high-quality, engaging posts before matching them with clients.

The Key Point

Everyone makes mistakes, but if your marketing strategy fails, you could lose a lot of money. Fortunately, mistakes are just as easy to avoid, especially when you have this guide to guide you. Keep these suggestions in mind to protect your marketing budget.

Read Also:

• Influencers: How To Develop Your Business Partners?
• The Easiest Ways To Promote Your New Product Today
• What Is Influencer Marketing and How Can It Benefit Your Business?