Email Marketing

Mailerlite – Best Review By Users In 2023

By Mashum Mollah

5 Mins Read

Published on: 24 February 2022

Last Updated on: 19 January 2023

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We all know the name of Mailerlite as an affordable rate email marketing software. When you search for the best email marketing software, along with Mailchimp, many more email marketing software names also come into your mind. But before selecting the email marketing software, it is better to know which is going to be your best pick. And how to use it.

The mailer Lite is an affordable email marketing tool. This company was founded in 2005. Now this company is becoming a giant one. The MailerLite is one of the most popular email marketing software. But popularity is not only going to prove the software’s efficiency. It is better to know the pros and cons of Mailerlite.

Let’s start with ‘what is mailerlite.’

What Is Mailerlite?

Mailerlite Email Marketing

Mailerlite is an email marketing software. The best feature is the intuitive user’s experience with the 24X7 hour’s support. The robust features and the outstanding customer supports are the most significant advantages of using this software. Since 2005 this software has been in the business. And every year, the popularity of this application keeps growing.

But the definition is not enough to know the facility of using this software. I will discuss the pros and cons of using this software as the mailer lite review.

Let’s start with the pros of mailer lite.

Pros Of MailerLite

MailerLite Pros

Mailer Lite is helping you create a personalized email marketing campaign. The design of mailer lite is user-friendly. The creating skill levels are so professional that every campaigning design is growing to drive maximum numbers of leads.

Here are some advantages of using the Mailer Lite.

  1. Automatic Mailing: The automated email features are pretty profound.
  2. Email Broadcasting Feature: Email broadcasting is available for the entire email list. You can create a nice email and can deliver it to the right destination.
  3. Send The Email To The Multiple Users: The automatic process is available, and you can send the email to multiple users.
  4. Easy Landing Page: Easy landing pages and forms are making the software user-friendly.
  5. 24-hour available quality support is available: You can create the forms and design a landing page for your emails.
  6. Automatic Email SetUp: You can set up an automatic email.
  7. Good Customer Support And Response: You will get high-quality support and spontaneous response time.

These are the advantages of using the Mailer lite. For the past four years, I have been using this mailing software. And My opinion is this software is user-friendly, and the other advantage is you can create any good looking mails. We all know the first appearance is the most valuable one. Unless your customer does not experience the brand’s authenticity, they do not turn into sales conversations.

And now, let’s see what the cons are of using this mailing software.

Cons Of MailerLite

MailerLite Cons

Mailer lite has multiple features. Even the user page layout is easy to operate. But every software has some disadvantages.

Here are some of the problems which I am facing while using the software.

  • When I first use the software, I have to go through the features thoroughly. Because when I first started my email marketing campaign, the whole work took long hours.
  • After the Mailerlite login, an approval problem occurs. When you go through the customer’s reviews, you will see 80% of the users complain about the typing and approval. Because every time the page refreshes, it is not possible. And unless you do not refresh your page within a few seconds, all the authentication issues will arise.

Now let’s have a look at the Mailerlite pricing.

Mailerlite Plans And Subscriptions Plans

The Mailerlite has multiple advantages. The best feature of Mailerlite is for the first time. You do not have to go to the paid places. The Mailer lite has a free plan for its first-time users.

Here is the list of the most common Mailerlite plans.

Plan Name

Price Ranges Features
Free plan $0 For the 1000 subscribers and 12,000. But features are limited

Unlimited Email 

$15 per month  For the 1,001-2,500 numbers of subscribers
Unlimited Email  $30 per month 

For the  2,501-5,000 numbers of subscribers

Unlimited Email 

$50 per month  For the  5,001-10,000 numbers of subscribers
Unlimited Email  $75 per month 

For the  10,001-15,000 numbers of subscribers

You can see all of the plans are pretty convenient to have according to the prices. Among all the plans, only the free plan has very limited features. All the other plans have pretty convenient features which you can try.

Let’s jump in the next sections, and know-how Mailerlite works and how to use Mailerlite.

How Does The MailerLite Work?

Mailerlite Email Marketing Tool

Any new user can start with Mailerlite. And if you do not want to use the paid versions of Mailer Lite, you can simply log in to the sign up free button.

Here are a few simple steps by which you can start to access MailerLite.

 Step 1: Enter your Company name and fill out the required field.

 Step 2: Create your account after giving the password.

 Step 3: Complete your entire profile before pressing the approval button.

 Step 4: After approval, click on the add subscriber’s button. Import your subscribers.

 Step 5: Then start to create your first campaigns.

 Step 6: To create your first campaign, navigate to your create campaign option. Click on the create campaign page.

This is a simple six-step process. But when I started to use this software, I faced trouble with the arrival. Hence after a certain time, I was able to complete the process and get the approval. Now I think it is clear to you ‘how does Mailerlite work.’

This is my entire Mailerlite review. If you are searching for affordable email marketing software where places are in reasonable ranges, this software is one of the best email marketing software. But apart from Mailchimp, there are many more email marketing software also available.

Frequently Asked Question (FAQs):

1. How Good Is MailerLite?

MailerLite is a fast and free email newsletter software. For any start-up business, email marketing is effective. And when you have Mailchimp, you can create active campaigning for your customers. For starting your Mailer Lite software, you can first try the accessible version of this software.

2. Is MailerLite A Secure Software?

The Mailer lite has a secure data storage system. You are adding your customer’s email id, so security is required. The entire data storage center is located in the European Union. They also have an information storage security certification. The authentic certifications are proof of the customer’s safety. So without taking any tension, you can start using this software.

3. Can You Intreigate The Shopify With MailerLite?

MailerLite’s Shopify is allowing you to sync your Shopify customer automatically. The MailerLite subscribers have automatically synced the Shopify customers. And you can add your Shopify customers by simply selecting them in a group. 

Wrapping It Up:

I am a long-term user of Mailerlite. I started with the free plans. Then I take the subscription plans. But still, now I am satisfied with their excellent customer support and features. My suggestion is before using the software, go through the using process first and go through the user’s guide.

Then start to use the software. Hence no one wants to spoil their first newsletter email marketing campaigning. What is your favorite email marketing software? Do not forget to share your experiences in the comment sections.

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Mashum Mollah

Mashum Mollah is a tech entrepreneur by profession and passionate blogger by heart. He is on a mission to help small businesses grow online. He shares his journey, insights and experiences in this blog. If you are an entrepreneur, digital marketing professional, or simply an info-holic, then this blog is for you. Follow him on Instagram, Twitter & LinkedIn

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