How Off-Page Factors Affect Google Ranking

We all know how secretive Google is about the algorithms its search engine uses. There are many complex terms to remember – one being off-page factors. You may or may not have heard this term, but basically, off-page factors are strategies to enhance a website’s rankings with external actions, rather than connected to the target website.

Link Building

Outreach blogging is a very effective off-page strategy to put out high-quality external links that lead to your landing page. This involves content writers creating 500-word blogs with carefully placed inbound links and posting them on popular blogging sites.

Google loves external and internal links, plus this drives web traffic to your digital platform. Internal links are important (Google sees them), but make sure that none of your links are broken, as this can also affect your ranking.

To be honest, most business owners do not have the time for SEO, which is why they use the services of an agency, who have professional technicians who understand Google’s complex algorithms. With a top agency like the Digital Search SEO company Melbourne businesses rely on, you can have your online profile assessed by industry experts. If you want to find similar SEO experts in your location, you can do so through a Google search.

Why Off-Page SEO Is Important

Ask any SEO technician and they will tell you off-page SEO is every bit as important as working on the website. Social media is a very powerful marketing tool and this is classed as off-page work, which can really pay big dividends. It can take a while to generate a large Facebook following, posting engaging content on a daily basis, while also interacting with users in the comments section.

Customer Reviews

This is yet another off-page strategy that is very important. There are tried and trusted customer review organizations such as Trustpilot, wherein when you gain a 5-star rating, this gives potential customers peace of mind and is often all it takes for an interested user to become a customer. Consumers pay a lot of attention to online reviews so you should make a point of collecting positive customer comments.

Various Forms Of SEO

There are three major types of SEO:

1. On-Page SEO – All work that is done to the website, such as rich content, hi-res images, and heading optimization.
2. Technical SEO – Examples include page loading speed, XML sitemaps, meta tags, and canonical tags.
3. Off-Page SEO – Link-building, content marketing, blog posting, and social media marketing.

Good SEO means creating a balance between the various types. By talking to the best SEO agency, you can put together a good digital marketing plan. Creating successful SEO is something best left to the experts. Over time, your Google ranking will slowly improve until you are finally on that coveted page one of the search results.

In conclusion, off-page SEO is every bit as important as on-page work. If you want the best SEO, search with Google for a leading agency near you and see what they can do for your business.

Read Also:

• Finding Balance between SEO and Website Design
• Role of SEO in Digital Marketing Goals