How to Use Instagram for Your Business: A Basic Guide
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Published on: 04 October 2021
Last Updated on: 21 November 2024
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When it comes to social media, Instagram is a bonafide giant. At the end of 2020, Instagram has surpassed the one billion global user mark, and its user growth doesn’t show any signs of slowing down.
With the benefits of Instagram and its global reach, your brand can be limitless. But knowing how to leverage the features of Instagram for business marketing can be confusing.
Keep reading to learn all the basics for how to use Instagram for your own business.
Polish Your Profile
To make sure you have access to all the features that can help your business grow, make sure your profile is a business account on Instagram. Once that is set up, it is time to make your profile shine.
Instagram is a photo-sharing social network, so make sure your photos are polished and professional. Complete your contact information and include a link to your website. You want your Instagram followers to find you easily.
Connect and Expand Your Reach
To connect with users that you think are your target audience, and expand your reach, use hashtags. Hashtags are used to categorize content and make it easy to discover.
Collaborating with others and tagging them is another great way to expand your reach. Partnering with a charity is a great way to link up with a cause that aligns with your values and mission and expands your reach.
Become “Instagram famous” by purchasing likes for your posts. Buying Instagram likes can create a snowball effect as people tend to like posts others have already liked and can boost your business’ credibility.
Make sure that you get Instagram likes from a company that is selling likes from real people.
Consider Reading: How To Post Your Branded Content On Instagram
Create Buzz and Build a Family
One of the biggest benefits of using social media as a marketing tool is building a “family” atmosphere. Engage quickly and frequently with those that interact with your posts to let them feel like they are connected.
You can build anticipation for upcoming products, services, or events with teasers (videos are a great way to do this).
Offering “Instagram Only” discounts or other exclusive prizes or services can help generate buzz around your business.
How to Use Instagram to Sell Your Products
For eligible business accounts, Instagram allows the selling of products directly from your account. You can add product links in your Instagram Stories or create shoppable IGTV and Instagram reels to highlight products.
You may choose to work with other brands or influences to drive more potential customers to your featured products. To drive your customers to the designated product, you can use Instagram bot. It’s a proven way to bring the targeted customers.
Analyze Your Marketing Efforts
As with any marketing tool, the analytics feature is one of the most important for your harnessed marketing plan.
Using analytics tools to measure what works, and what needs improvements, means you can get the most “bang for your buck” from using Instagram.
Meet Your Customers Where They Are
Growing a business can be hard work but leveraging social media to meet your customers where they are can help. Knowing how to use Instagram can greatly benefit your business.
To learn more about how to maximize your business, and read about digital, business, and tech news from across the globe, be sure to check out the other articles on our website.
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