Video Monetization: Why YouTube Isn’t Always The Best Choice
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Published on: 29 July 2022
Last Updated on: 05 December 2022
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One can consider video blogging as a hobby that can generate income in the long run. The only question is how much enthusiasm will last when you make a lot of effort, but the income is a penny. Read the article to get more info on why YouTube isn’t always the best idea for OTT monetization.
Myth 1: It Is Easy to Become Popular
Today, in almost every niche, there are several popular channels that satisfy the needs of viewers. A new and unknown blogger will not be able to compete with well-known personalities.
Of course, if you manage to come up with something unique, it is possible to quickly get to the top, but only a few can do this. Try to remember which project appeared on video hosting over the past year and did not lose popularity.
Myth 2: Expensive YouTube Ads Will Appear on the Channel as it Grows in Popularity
By shooting videos and uploading them to the channel, you do not choose an advertiser for your videos. It is selected by specialists from Google based on the subject of the channel and the target audience.
Of course, when the views reach millions, your channel will be noticed, and more expensive ads will be placed, but until that time, all ads will be almost the same.
Myth 3: Running a YouTube Channel Is Not Expensive
All costs should be divided into time and material. How much time you will spend on releasing videos may depend on the subject of the video, computer speed, availability of topics for the channel, and your employment.
To prepare an appropriate video, you need a good camera, lighting, a place to shoot it, a good microphone, and, of course, a computer capable of editing videos.
According to the subject of the channel, the costs will only grow. If you want to review programs and games, get ready to buy them. If you want to become a technology reviewer, the costs will increase significantly, etc.
Altogether, if you want serious earnings, get ready for serious expenses, but even they do not guarantee results.
Myth 4: YouTube Is All About Making Videos
Although Google takes care of all the issues related to advertising, there is still a lot of work to develop the channel. You can’t ignore subscribers; you need to answer each of them, take into account their wishes, and constantly monitor messages.
In parallel, you will have to develop on other social media, make reposts, write in groups, and tweet your videos. All this also takes a lot of time; new people appear with their questions, which also need to be read and answered.
You can’t ignore the audience, and as it grows, it takes more and more time to interact with. At last, you need to have unique content even for the existence of a channel.
In case of minor copyright violations, the monetization of specific videos will be turned off for you, in case of more serious violations, the video will be deleted, and for systematic strikes, the channel will be completely closed.
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