Why Do Mobile Advertisers Care About Driving Physical Store Traffic?

Q1. Why Do Mobile Advertisers Care About Driving Physical Store Traffic?

The correct answer to this question is, Vast majority of sales still occur in physical stores.

Why Do Mobile Advertisers Care About Driving Physical Store Traffic? – Foot traffic is always the top priority of mobile stores. Even though the whole business world nowadays is framing digital strategies to gain more online traffic. Nevertheless, the physical store traffic cannot be neglected at all. It is an essential metric for businesses as higher foot traffic indicates higher turnover.  

Particularly, mobile advertisers care more about driving physical store traffic. Have you ever thought about why do mobile advertisers care about driving physical store traffic? If not, then we have an incredible answer that you might be looking for. Keep reading……

Why Do Mobile Advertisers Care About Driving Physical Store Traffic? –  Explanation To The Question

Why do mobile advertisers care about driving physical store traffic? You now know the answer to it. But why don’t we go ahead with a quick explanation of the answer? 

As you can see, for this question we have chosen “Vast majority of sales still occur in physical stores” as the answer. So what actually happens is 90% of the retail sales come from the physical stores still now. Moreover, a large section of the customers still now rely on mobile phones to detect the stores near their location. Not only location but also they try to gather updated information on operating hours, stock, offerings, etc. 

This tendency is widely prevalent in the case of restaurants, book shops, bars, and pubs which people search more. Especially when it comes to finding restaurants, pubs, bars, and places of interest, Google maps is the most preferred option. 

As a result, mobile visibility is essential for mobile marketers having physical storefronts as the vast majority of sales still occur in physical stores.  

How Mobile Ads Boost Physical Store Visits By Almost 80%?

Have you ever tried to search a newly opened restaurant on mobile before visiting the place? We all do it, to check the reviews, or to know the specialty cuisines, or to get the operational timings. This has impacted mobile advertisers to a considerable extent. 

Once you increase your mobile visibility, more viewers will arrive at your store location to get services or products. Indeed mobile advertisers use digital technology here, but the ultimate goal is to enhance the physical store traffic.

The impact of mobile ads on physical stores can be best understood in the light of engagement and store visits. With the optimization of ads, customer engagement elevates sharply. One recent report from San Francisco has opined that once a physical store advertisement is viewed, it brings nearly 80% traffic on the first day itself. So the connection between the digital world and real-world behavior is perceivable now. 

Therefore, mobile advertisers in physical stores care more about Foot Traffic as the first and foremost thing.

How To Increase Physical Store Sales Over Internet Shopping?

Why do mobile advertisers care about driving physical store traffic?– In spite of the craze of E-commerce shopping all around, physical store sales are equally valuable. Driving physical store traffic is way tougher than online business? A majority of the physical store owners are still not aware of the use of Google search network. Are you struggling with boosting your physical store traffic? We are there to help you out. Following are the ways by which you can push your retail store sales in a more optimized way. 

1. Make sure that your store is visible in the internet search results. 
2. Show the local inventory in Google Maps and Searches.
3. Go for click and collect.
4. Plan for loyalty programs.
5. Use Google search network for advertising
6. Apart from focusing on revenue, be customer-centric as well. 
7. Automate the retail sales.  
8. Upgrade the visual elements.
9. Maintain relevancy in the types of products.

Frequently Asked Questions

Q1. Why Do Mobile Advertisers Care About Driving Physical Store Traffic?

Why Do Mobile Advertisers Care About Driving Physical Store Traffic? – Mobile advertisers care about driving physical store traffic. It is because a considerable part of the sales occurs in the physical stores still now. It is advantageous for mobile advertisers to create relevant and engaging ads that would drive more traffic to physical stores.

Q2. How Can A Physical Store Increase Sales?

Physical stores have certain qualities that are equal to or beat E-commerce sites oftentimes. For example, leveraging the website for the local searches, providing digital inventory information, and publishing engaging business ads. 

Q3. Why Physical Stores Are Still Vital For Retail?

Physical stores are still on the first list of many. It is because they are easy to be found online, reviews are quickly viewable, and also super engaging ads. 

In addition, purchasing something from brick and mortar store gives a sense of reliability to the customers. Especially in terms of returns or replacement, people tend to feel more comfortable. 

The Bottom Line

I hope from this detailed guide you have got enough glimpse about why do mobile advertisers care about driving physical store traffic? Physical stores are always a good option for traffic although, this channel is lagging behind the digital marketing mediums. 

However, there are several challenges as well in physical sales stores. Despite those, it is still an option for bringing considerable traffic to the stores. Do you have anything more to add after us? Do not hesitate to drop our opinion in the comment area below. We can’t wait to get a flush of new ideas. 

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