Instagram is an excellent platform for artists to share and promote their work. With over 1 billion monthly active users, it provides a huge potential audience. Setting up an artist account is easy and allows you to take advantage of features tailored for creatives. Here are some tips on how to get started.

How To Start An Artist Account On Instagram?

There are several ways you can adopt to create an artist account on Instagram. You should be well aware of it while reaching your objectives with complete ease. Some of the key factors that you should know here are as follows:- 

1. Decide On The Type Of Art

There are many types of art you can focus on as an artist on Instagram. For example, you may paint with watercolours, create pop art graphics, make handmade cards, or work in abstract styles. What is abstract art? Abstract art is a style that does not try to depict the visual world realistically. Instead, it uses elements like shapes, colours, and textures to evoke feelings and ideas.

The artist emphasises aesthetics, emotions and sentiments rather than recognisable images. Other artists may prefer impressionist painting, graffiti art, mosaic making, or sculpting. Think about the type of art you want to share and feature this in your bio and posts. Choosing a clear medium or style will allow you to build a cohesive and recognisable Instagram art profile.

2. Choose A Username

Your username will become your artist identity on Instagram so choose something memorable. Using your real name or artist name is best as it will make you easier to find. Check availability by typing in some options – if the username is taken, try variations by adding extra words or characters. Your name should ideally be short, recognisable and represent you or your art brand.

3. Write An Informative Bio

Use the 150-character bio space to briefly introduce yourself and your art style. Let people know if you are a painter, illustrator, sculptor, etc. You can also list your skills, interests, and inspirations. Add your website or link to an online portfolio so users can find and view more of your artwork. It helps to be searchable, so include relevant keywords like your location and art-related terms.

4. Profile Photo

Your profile photo will appear alongside your posts, so use an image that represents you as an artist. A photo of your face helps make your account more personable and recognisable. Alternatively, choose an artistic profile photo showcasing your style. Just ensure it looks effective as a small, circular icon. You can also change it regularly to match different artwork themes.

5. Link Other Social Accounts

You can link your Instagram artist profile to other social platforms like Facebook, X and TikTok. This allows existing followers on those sites to easily find and follow your new Instagram account. Just ensure each profile features the same artist name and profile photo for consistency. Linking accounts also enables quick cross-posting. You can share Instagram posts to your Facebook artist page or X feeds to maximise exposure.

6. Use Relevant Hashtags

Hashtags help users discover your posts, so use a mix of general and niche terms related to your work. This includes art material hashtags like #watercolour, #sculpture or #oilpainting, as well as style terms like #abstract, #portrait or #landscape. You can also use relevant location tags and branded hashtags. Research widely used art-related hashtags and include a maximum of 30 across posts.

7. Post High-Quality Photos

Good-quality images are key to building an engaging Instagram art feed. Use a decent camera or smartphone to take clear, dramatic photos that highlight textures and colours. Play with interesting angles, backgrounds, and cropping techniques.

Apps like Snapseed can optimise lighting and details. Watermarks linking to your website protect against image theft. Post a mix of your best art close-ups, work-in-progress pictures, and studio shots. Show diversity, but ensure your whole feed has a consistent look and style.

8. Engage With Your Audience

An Instagram artist profile invites two-way communication. Build relationships by replying to comments and messages. Ask followers questions in captions to encourage interaction. Share inspirational artist quotes as text images.

Use Stories to give behind-the-scenes insights. Go live to document your creative process. Collaborate and do takeovers with other artists. Praise others’ work. Be active consistently, but also take breaks when needed.

9. Promote Your Account

Start promoting your new artist profile as soon as you begin posting quality content. Put a clickable link and invite on your other social media bios. Ask friends and existing followers to share and like posts. Contact relevant influencers, brands and arts organisations to see if they will showcase your work.

Look for opportunities to get featured on art accounts. Use paid promotions like Instagram Ads if appropriate. Work on steadily growing engaged followers.     

Benefits Of Creating An Artist Account On Instagram

There are several benefits of creating an artist account on Instagram. You must be well aware of it while reaching your goals with complete ease. Some of the key factors that you should know are as follows:- 

1. You Can Showcase Your Work To Global Audience    

Instagram is one of the most effective visual platforms. It can offer you the chance to showcase your talent to a global audience. You can reach a wider target audience to show your best work and gain world recognition. 

You need to identify things that can assist you in reaching your goals with complete ease. Once you create an account here, your scope will become wider. Try to reach out the best options that can assist you in meeting your needs. 

2. Building The Community Will Become Easier 

You can build connections with galleries, artists, and potential collectors. Instagram can help you to share your passion and art. Create well-curated content that can assist you in reaching your career objectives easily. An artist account on Instagram can give wings to your talent. 

Reaching a vast audience of all art enthusiasts can make things easier for you to connect with them. Thus, you have to reach your goals with complete ease. Ensure that you know the process that can assist you in meeting your needs with absolute clarity. 

3. Promote Your Art In Upcoming Exhibition 

Use Instagram features like reels, stories, and IGTV. You must share your talent to get the recognition. Instagram can offer you the chance to do that more effectively. In this way, you can spread your talent beyond the borders. An artist account on Instagram will give wings to your talent. 

You need to identify the facts that can assist you in meeting your goals with complete ease. This is one of the great ways to generate excitement as well as traffic. For your website and gallery. Ensure that you know the process with complete ease. 

4. Sell Your Art If Applicable 

You can sell your art if possible as you can turn your Instagram account into an online store. Many artists make use of Instagram stories to showcase their process. Additionally, you can link online shops to directly connect with the customers. 

Moreover, you can make things happen in your own way while meeting your requirements with ease. Once you keep things in perfect shape, it will become easier for you to meet your dream goals.

5. Gain Recognition 

Gaining recognition for your talent will become easier for you as things can become easier for you. Reach your needs with complete ease. While meeting your requirements, things can become easier for you.   

You can get noticed with your collaborators, influencers, and art curators. Things will become easier for you to reach a larger set of target audience while meeting your needs with complete ease. 

Final Take Away 

Creating a stand-out Instagram presence takes time, patience and commitment. However, consistently sharing your art and interacting with your audience can be an extremely rewarding way to get your work seen. Use the tips above to optimize your artist profile, content and promotion strategy.

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