Leopard Print Leggings vs. Other Bottomwear: Which Sells More in Your Store?

Wearing anything while working or relaxing at home? Just don’t! There are cotton leggings to keep you in comfort. Vogue’s new fashion edition says that leggings will be in-trend in 2025. 

And one of the best trends you can flaunt is the Leopard Print Leggings. Pinterest is buzzing with ideas on how to flaunt yourself in leopard print apparel, including leopard print leggings. 

But there’s a catch. People usually prefer solid leggings for casual or everyday occasions. Leopard print leggings might be an occasional casual wear item. So, how to increase sales of the item in your store? 

Choosing The Right Sales and Marketing Funnel 

You need a classic sales strategy. In a B2C business, any client-facing strategy rests on a combination of the 4Ps of sales and marketing. These are:

• Product
• Price
• Place 
• Promotion

You need a unique component at each end to increase sales of your desired product. For example, “place” refers to the channels you’re using to sell your product. If we’re talking about leopard print leggings, simply putting them up for sale in a store rack won’t break the ice. Here’s how to do it right.

The Secret to Selling Leopard Print Leggings Fast 

Leopard print Leggings appeal to a niche customer base only. The women who prefer to flaunt printed leggings might go for that style only. So, what’s a good strategic mix to improve sales of leggings?

At first, start with appealing to customers who come to your shop, looking for basic prints or solid leggings. Keep reading for the tailored sales strategies:

The Product Strategy: Highlight the Comfort and Style

So, when showcasing leopard print leggings, you should focus on how soft and stretchy they feel. Add a few signs or product tags that talk about comfort, breathable fabric, and all-day wear. This helps shoppers picture how the leggings would feel on a busy day. Also, show how the print can be styled with:

• Color tops
• Jackets
• Sneakers

But how to convince people who haven’t worn leopard prints ever? That’s easy. Install mannequins at your shop’s entry. When customers see how the leggings would look on them upon worn, they may be more interested in buying them. 

The Price Strategy: Offer a Small Discount for a Limited Time

Run a weekend promo where shoppers can grab a pair of leopard print leggings for 10% off. Or offer a deal like “Buy one, get the second pair half off.” 

If possible, make the sale just for in-store shoppers to boost foot traffic. Moreover, mark the deal with bright signs so it’s easy to see from the entrance. But remember, people usually perceive price as an index of quality. 

And you have to promote leopard print leggings as an upmarket product at any cost. The best is to promote your discount as a “limited period brand offer.” That’s supposed to work best, as it creates a sense of FOMO among the people. 

The Place Strategy: Utilize Social Media to Spark Interest

One good photo of leopard print leggings styled the right way can get a lot of attention online. Post outfit ideas on Instagram or TikTok. Use bright photos with captions that talk about how to style the leggings or where to wear them. 

Add a discount code or mention that the leggings are “flying off the racks.” Even a short video showing someone walking in the leggings or picking out tops to match can do the trick.

The promotional Strategy: Get Staff Involved and Excited

Don’t hesitate to ask the staff to wear leopard print leggings in the store and talk about how comfortable they feel. Keep in mind that a quick “These are my favorite leggings right now” can go a long way in making someone want to try a pair. 

Put talking points like “super stretchy,” “great for workouts or errands,” or “easy to style.” Having a staff who believes in the product often helps close more sales. 

Remember, loose praises may not help you go a long way. So, you have to get your staff down to the real grind. Don’t just praise the print. 

Make people notice the brand, the build quality, and other attributes. So, when people buy the product, they don’t just get a new print to try. Instead, they get a better product altogether! 

Other Sales Strategies To Sell Quickly 

The marketing mix is the immediate approach. Play out the tactics well. The following strategies will also help you to improve sales: 

Use Mannequins to Create Full Outfits

Instead of just folding the leggings and stacking them on a table, place them on mannequins with full outfits. Pair the leggings with a black hoodie or a denim jacket. 

Displaying full looks helps shoppers see how easy it is to wear leopard print without feeling over-the-top. The more outfit ideas shown, the better the chances of a sale. It also makes the shopping space look more stylish and inviting.

Keep the Display Neat and Eye-Catching

Always remember that a messy display can turn buyers away. Neatly fold extra leggings and arrange them by size. Place the boldest styles at eye level. 

Add a bright sign that says something like “Leopard Looks Hot Right Now” or “Fierce Style for Everyday.” Use lighting to make the print pop. However, even if the leggings are priced well, a dull display might not grab enough attention.

Add a Few Different Styles and Sizes

Take note that leopard print leggings aren’t one-size-fits-all, so make sure to stock a wide range of sizes. Some shoppers might want high-waisted styles while others prefer mid-rise. 

Plus, a few may even look for capri length. Keep a mix so every shopper has a chance to find something that works. Offering a variety shows that the store is ready to help different body types feel stylish and comfortable.

Style That Roars, Sales That Soar!

People usually take time to catch up with a new trend. Especially if it’s in regular wear. But, with the right sales and marketing strategy, you can make them follow the fashion. 

It’s time to bring back leopard print leggings in vogue again. With the right display, a few outfit ideas, some buzz on social media, and a team that believes in the product, those leggings can fly off the shelves. 

Selling doesn’t have to feel pushy; just make it easy for shoppers to picture how great the leggings will feel and look once they put them on.