LiNK Bridges Gaps in B2B, Consumer Needs, and More: LiNK’s CEO, Lampros Mitsiogiannis

The software development market in Switzerland is expected to reach 10.06 billion by 2029. A strong focus on innovation has been the driving force behind the growth of the software development market in Switzerland. 

Also, Enterprise Software remains the biggest shareholder in this growing market. 

As we made an attempt into the software development market of Switzerland, we came across Lampros Mitsiogiannis, the owner of LiNK, a Switzerland-based software development company that is committed to offering “software that works for you.”

Furthermore, in a candid conversation with Lampros Mitsiogiannis, he shared his insights with us and explained the real scenario of the software development market in Switzerland through the LiNK journey. 

Here, I present the excerpts of Lampros Mitsiogiannis’s conversation with Smart Business Daily. However, before that, let me give a brief introduction to LiNK first.

LiNK: Making Every Software Development Collaboration A Success

With collaboration and transparency as the main pillars, LiNK offers services in the following areas.

Moreover, LiNK offers many innovative software development services that inspire change and help actualize the possibilities.

Q&A with Lampros Mitsiogiannis

Here are questions we had for Lampros Mitsiogiannis, and he had the most candid answers to share. 

The journey of LiNKS can be inspiring for anyone willing to make a mark in the software development landscape of Switzerland and beyond.

1. SBD: Let’s start with the big picture: what inspired the creation of LiNK LD Enterprise, and what gap did you see in the market?

Lampros: LiNK started as a vision shared between my sister and me. We were both driven by a common frustration. We found innovation too often limited to business optimization while everyday people and communities remained underserved. 

And we wanted to change that to build something that doesn’t just help companies scale, but empowers individuals and societies through technology.

We identified a gap in the market where purpose and usability often failed to align. Many tech solutions were either too niche, too profit-driven, or lacked the human element. 

With LiNK, our goal is to bridge those worlds. Whether it’s through B2B platforms or public-facing apps, we want to develop tools that drive innovation globally.

Also, we want to create tools that are intelligent, inclusive, and truly impactful.

2. SBD: LiNK has a diverse portfolio, from B2B platforms to consumer-facing apps. What ties all your projects together under one vision?

Lampros: At the core of LiNK is a single driving principle: technology should connect, not complicate. 

No matter the product, whether it’s a tool helping businesses streamline operations or an app that helps individuals access critical services, the common thread is empowerment through connection.

We build with the belief that digital experiences should be seamless, inclusive, and impactful. 

What ties everything together is our commitment to designing tech that solves real problems, fosters meaningful interactions, and brings people or systems closer, whether that’s within an organization, a local community, or across borders.

Every project starts with this question: How can we use technology to create value for people, not just users? That mindset keeps our portfolio diverse but always aligned.

3. SBD: What role does collaboration with partners, investors, and institutions play in the success of your socially impactful apps?

Lampros: Collaboration is foundational to everything we do at LiNK. 

Whether we’re co-creating with institutions, learning from community organizations, or engaging with forward-thinking investors, these relationships are key to building products that are both impactful and scalable.

Our partners help us stay grounded in real-world challenges. They bring local expertise, critical feedback, and access to communities that help us design solutions that truly resonate. 

At the same time, investors and institutional supporters who share our commitment to purpose-driven innovation help us think long-term and stay focused on creating value beyond just the bottom line.

At LiNK, we don’t just collaborate for reach, we collaborate for relevance. It’s through these ecosystems of trust that we turn ideas into real-world change.

4. SBD: In a competitive tech landscape, how does LiNK stay agile and ahead of the curve with both its commercial and social products?

Lampros: Staying ahead starts with staying curious. At LiNK, agility isn’t just about speed. It’s about focus. 

We operate with lean, adaptive teams that are deeply connected to user needs and fast iteration cycles. 

That allows us to test, learn, and pivot quickly, whether we’re building a commercial platform or a socially impactful tool.

What really sets us apart is our dual commitment to innovation and intention. 

We don’t chase trends for the sake of appearing cutting-edge; we adopt technology when it enhances connection, inclusion, or efficiency. 

And because our team is interdisciplinary by design, we bring together perspectives from design, engineering, and social science to build products that are not just relevant, but resilient.

In short, we stay ahead by staying grounded, close to the people we serve, open to change, and clear on our vision.

5. SBD: As a founder, what have been the biggest challenges transitioning from idea to execution, and how did you overcome them?

Lampros: One of the biggest challenges has been managing the gap between vision and reality, translating a bold idea into something concrete, useful, and sustainable. 

In the early stages, it’s easy to fall into the trap of overbuilding or aiming for perfection. What helped me move forward was embracing imperfection and focusing on progress over polish.

Another challenge was building the right team culture from day one. Execution isn’t just about code or design. It’s about people aligned around a common goal. I had to learn quickly how to communicate that vision clearly, stay adaptable, and create space for others to contribute meaningfully.

What’s kept us moving is a constant feedback loop, testing ideas early, learning from real users, and staying open to change. 

The transition from idea to execution is never a straight line, but resilience, clarity of purpose, and trust in the process make all the difference.

6. SBD: How do you see the balance between profitability and purpose-driven innovation evolving in the startup world, and how does LiNK manage that balance?

Lampros: We’re seeing a shift where startups are no longer forced to choose between purpose and profit. Today, the most resilient companies are the ones that integrate both from the start. 

I believe the future belongs to startups that view impact not as a trade-off but as a driver of long-term value.

At LiNK, we approach purpose as a design constraint, not a limitation. It pushes us to build smarter, more thoughtful solutions that solve real problems. 

Our commercial projects are guided by the same principles as our social products: clarity of need, measurable outcomes, and scalability. That alignment keeps our work coherent and our mission intact.

We manage the balance by asking one key question with every initiative: Is this creating value for people in a meaningful, responsible way? 

If the answer is yes, profitability follows, not just financially but in terms of trust, reputation, and long-term growth.

7. SBD: Looking ahead, what impact do you hope LiNK will have in 5 years, both as a tech company and as a social innovator?

Lampros: In five years, I hope LiNK is recognized not just for what we build but for how we build it with empathy, integrity, and long-term purpose.

As a tech company, we aim to be a trusted partner for organizations and individuals seeking smarter, more connected solutions. 

I want our platforms to be known for their usability and impact, tools that make people’s lives easier, businesses more agile, and systems more inclusive.

As a social innovator, I hope we’ve helped redefine what it means to innovate for the public good. 

Whether through civic tech, education tools, or community platforms, I want LiNK to be seen as proof that tech can be both commercially successful and socially transformative.

Ultimately, our legacy is one of bridging gaps between people, between sectors, and between purpose and progress.

8. SBD: What advice would you give to founders aiming to build tech that also serves a social good?

Lampros: Start with empathy and stay rooted in it. Social impact isn’t a feature you add later; it’s something you bake into your process from day one. 

Listen deeply, co-create with the communities you want to serve and resist the urge to solve problems in isolation.

Don’t be afraid to build differently. Purpose-driven innovation may not always follow the fastest or flashiest path. However, it builds trust, and trust is the most valuable currency in tech today. 

And finally, surround yourself with people who challenge your thinking and keep you accountable to your mission. When your “why” is clear, it becomes much easier to navigate the “how.”