7 Tips to Market Cat Supplies in Your Retail Space

Catherine is a cat mom, and I have known her for years now. She is a hands-on pet parent in the truest sense. 

She always gets all the supplies she needs for her cat, Cookie, from a particular shop. Once, I asked her why she drives for two long hours to buy things. 

These everyday items should be readily available at our local store. “Does it offer good discounts?” I asked her. 

She said, “Yes, discounts are great, but I visit them because they demonstrate the products well. Even if I used something for the first time, I never had a problem understanding how it worked. Their sales staff is brilliant!” 

Now, from this apparently simple conversation with a cat mom, we can get two valuable tips for pet supplies marketing in a retail space. 

• Tip 1: Offer competitive discounts and bundle deals.
• Tip 2: Demonstrate the products well so that users face no difficulty in using them. 

Now, why am I discussing the marketing tips for pet supplies here? It’s because if you own a retail store that sells cat supplies, finding ways to attract attention to these products is key to boosting sales. 

Whether you are just starting out or looking to improve existing sales strategies, these seven tips will help you market cat supplies in your retail space.

So, let’s find out how you will market the cat supplies available in your retail market space. 

Essential Tips For Pet Supplies Marketing From Your Retail Space

Now, Catherine told me, “Please make this guide more about cats.” I agreed. In the tips for pet supplies marketing, you will mostly see me mentioning cats. 

However, these tips also work for all types of pets unless the customers of your retail store have brought an iguana home.  

Jokes apart, marketing pet supplies from a retail space has become very important, considering the robust growth of the market in Australia. 

As a retail business owner selling pet supplies, you must know that around 2/3rd of Australian homeowners have pets. So, Australia has the highest pet ownership rate in the world. 

With such a huge consumer base, it has now become more challenging to ace the tips for pet supplies marketing. 

However, some basics never fail to work. You can check out the following marketing tips to boost sales of pet supplies from your retail space. 

1. Create an Engaging Section

One of the first things you can do is set up a dedicated cat section within your store. 

Consider using vibrant signs, shelves that showcase popular products, and clear labels for different categories, such as food, toys, grooming items, and accessories. 

Always remember that customers are more likely to explore cat supplies if they see a neatly organized section that highlights the variety of products available.

2. Use Eye-Catching Displays

You can use life-sized cat figures or themed displays, like a “Cat’s Favorite Toy” corner, to attract attention. 

Creating visually exciting and unique displays helps draw customers in and gets them to spend more time browsing. 

Think about how to position your best-selling or newest products in these displays. When items are placed in an interesting way, it encourages customers to stop and take a closer look.

3. Offer Product Demonstrations

Another way to increase interest in cat supplies is by offering product demonstrations. 

For example, if you sell cat toys that have interactive features or unique textures, demonstrate how they work right in the store. 

Take note that most of the customers enjoy seeing how something works before making a purchase. If possible, create an area in your store where customers can see cats enjoying the products.

4. Promote Discounts and Bundles

Offering discounts on popular items can make products more appealing. For instance, if a customer buys a certain brand of cat food, offer a discount on cat toys or grooming products. 

Bundling products together, like a “starter kit” that includes food, a bowl, and a toy, can make customers feel like they are getting more for their money. 

Promotions like this are effective during holiday seasons or special events.

5. Highlight Customer Reviews and Testimonials

If your store has a website, consider featuring reviews and testimonials from other cat owners about products available in-store. 

Positive feedback from other customers builds trust and can influence purchasing decisions. In your retail space, display written reviews or use QR codes that lead to online reviews for specific products. 

Positive reviews encourage customers to be confident in their purchase of items.

6. Hold In-Store Events or Cat Adoption Days

Partnering with local shelters is the best way to connect with the local community and attract more customers to your store. 

During these events, you can showcase cat supplies that are perfect for new pet owners. For instance, you can promote important products like cat beds and food. 

Hosting such events not only benefits your sales but also creates a positive image for your store as a place that cares about cats.

7. Utilize Social Media and Online Marketing

Share pictures of your store’s cat supplies and in-store events on Instagram or Twitter. These platforms connect with your customers and keep existing ones engaged. 

Also, you can use online advertising to local pet owners, ensuring that your marketing efforts reach the right audience. 

Posting regularly about new products or sales keeps your store fresh in the minds of cat owners who need supplies soon.

Offering Your Customers The Convenience Of Online Shopping…

Now, everything is done. 

1. You have set up an engaging section.
2. There are good discounts.
3. You demonstrate the products.

In addition to all these things, you need to work on one more element. This I won’t call a tip. This is an important aspect to drive more sales. 

Online pet stores play a crucial role in driving the growth of the pet supplies market in Australia and worldwide. Therefore, even if you have a physical store, you should also offer your customers the convenience of buying from an online platform. 

Even if it seems a herculean task to create a full-fledged ecommerce platform for pet supplies, you can always reach out to customers through social media.