5 Ways to Use SEO to Increase Sales

Increasing sales is one of the top priorities for all sales teams, and e-commerce teams are no different. But, do you know you can actually increase sales using SEO?

Inbound marketing is a favoured digital marketing strategy that focuses on attracting customers by using relevant content to draw in customers and build long-term relationships.

One of the cornerstones of all inbound marketing strategies is SEO, or Search Engine Optimization. SEO improves a website’s visibility in search results to increase unpaid (organic) traffic – there is no better way to funnel potential customers to your site.

Therefore, to get a better idea of how SEO helps you get better sales growth and how you can use SEO for better sales, read on.

How Is Search Engine Optimization Important for Sales?

When you only view SEO as a mere tool to generate traffic, you are overlooking its true potential as a driver for key revenues. Basically, you must always see it as an integral part of growth marketing. In fact, with the help of SEO, you must be able to get substantial growth on the bottom line.

Primarily, SEO helps you not only increase the visibility of your website, but it also helps you attract organic traffic. Hence, you get access to more potential customers.

The following are the major ways through which SEO helps you contribute to your sales and generate overall revenue growth:

1. Better Visibility and Increased Organic Traffic

Primarily, with the help of SEO, you will be able to rank your website higher on search engine results pages. Hence, your potential customers will get faster access to your website.

Therefore, due to higher visibility, you will have more organic traffic to your website. This is because users mostly click on websites that rank higher.

2. Access to Qualified Leads

Once you optimize your content on your website with relevant keywords using SEO, you will be able to attract your target users. Basically, these are the users who actively search for the products and services that your business offers.

As a result, the conversion rate on your website gets higher. This is because the users who visit your website are mostly interested in purchasing from your business.

3. It Helps You Build Credibility and Trust

As you continue to rank higher on search engines, you will be signaling your potential customers that the business is credible and reputable. Hence, your potential customers will start trusting your business. 

Therefore, this trust will encourage them to explore your website more. Hence, the probability that your users will buy your products will increase.

4. Your Marketing Processes Become Cost-Effective

SEO is probably the most cost-effective way of driving traffic to your website. This will further help you generate more sales. In fact, getting more sales through organic traffic is more cost-effective than paid advertising on search engines.

However, it is important to note that SEO requires long-term planning, execution, and expertise. Hence, the long-term results of SEO outweigh your initial investment in marketing.

5. SEO Supports Your Other Sales Channels

One of the biggest benefits of SEO is that it works in synergy with other marketing strategies. These include social media marketing, paid advertising, and more. As a result, it amplifies your sales efforts significantly.

Apart from that, if your website has a strong SEO foundation, it will improve your campaign’s effectiveness. This is because it will be able to attract more relevant traffic. Hence, it will significantly reduce the cost of customer acquisition.

How to Increase Sales Using SEO? – Steps to Follow

Below are five ways to use SEO to increase sales:

1. Content Optimization

Publishing content does not guarantee sales.

To ensure your content performs year after year, a dynamic content optimization strategy is required.

Search engines like Google favour updated and optimised content, so create engaging and persuasive elements that resonate and intrigue your target audience.

The goal with content is to simplify the customer journey so your customers can get what they want in the easiest way possible.

Survey your customer base or target audience and identify what is most important to them during their buyer journey.

2. Relevant Keywords

There are a few steps to take to boost sales using keywords. In fact, it is one of the best ways to increase sales using SEO.

Firstly, identify the relevant keywords your target audience uses. The only way to do that is to understand who your ideal customers are, what they search for online, and how they search.

For example, for a food delivery business in Brighton, effective keywords can include “hangover breakfast” or “greasy fry-up”.

Utilise tools to discover relevant keywords and phrases and research what keywords your competitors are using to drive organic traffic.

3. Local SEO

Local SEO is essential for small business websites because it improves online visibility and search engine rankings in local search results.

Many consumers want to connect with businesses in their geographical area, and local SEO is one of the best ways to do that.

SEO for e-commerce can include local SEO, and optimising product pages with relevant location keywords – both help to improve the overall user experience.

4. Credibility

Credibility is one of the most underrated elements of marketing.

Basically, Credibility builds trust, not only with customers but with search engines too. Similarly to how customers are more likely to purchase from a trustworthy brand, trustworthiness also leads to higher rankings for search engine results.

Establishing credibility increases sales, and all it takes to start is improving your brand’s ranking and online visibility.

5. Website Speed

Websites with faster loading times are likelier to engage users, reducing bounce rates and increasing sales.

Lower bounce rates are important for two reasons. Firstly, it means that users value the content and want to spend more time browsing and buying – and secondly, it signals to search engines that your website is relevant and valuable, which will typically improve your ranking.

To End

The key is to master SEO. After that, your job is to make your website’s online presence strong to increase sales using SEO. 

Therefore, by implementing the above effective strategies, you can help increase your website’s search engine visibility and attract the quality traffic your brand deserves.